EST1 Task 1

Topics: Supermarket, Grocery store, Local food Pages: 3 (691 words) Published: October 14, 2014

EST1: Task 310.2.1-05

Company Q is a local grocery store found in a major metropolitan area. The company recently made a decision to shut two of its stores down. They reported that the reason they shut down the stores was because of dwindling profits, however, it was also indicated that the location of these stores were in a high crime rate area. Apparently, this was not a factor to why they decided to shut down their stores. It is understandable that as a business, to survive you must make money. If the company was not making any money from these stores then it would be advisable that they close their doors.

The decision that the company made may be considered rash and unsound. Given that the company may have other competitors, it was not mention that the reason they were shutting down was because there was another store competing for their business in that area. The issue of not making any profits may not be contributed to location. It could mean that the reason they are not making any money is because they are not catering to the customers in those location. The store may not be providing what is needed or wanted in those areas. Company Q must realize that the business will not succeed by selling just products; they must consider social responsibility and consider the community or human factor when selling products. Company Q should consider reaching out to the community in those areas and ask what the community needs. Company Q should re-emphasize that they are a “local” grocery store and work on rebuilding the small grocery chain.

After years of requests from customers, Company Q began offering a very limited supply of health conscience and organic products. These products are all high in margin. Company Q’s response to these requests shows that the company is listening to their customers. This is a positive step to building and maintaining the relationship. However, selling only a limited amount and selling these high margin products may not...
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