Essential facts - video game

Topics: Video game, Game, Entertainment Software Association Pages: 28 (2315 words) Published: October 10, 2013
2013

SALES, DEMOGRAPHIC AND USAGE DATA

ESSENTIAL
FACTS
ABOUT THE COMPUTER
AND VIDEO GAME
INDUSTRY

[ iii ]

“ o other sector has experienced the
N
same explosive growth as the
computer and video game industry.
Our creative publishers and talented
workforce continue to accelerate
advancement and pioneer new
products that push boundaries and
unlock entertainment experiences.
These innovations in turn drive
enhanced player connectivity, fuel
demand for products, and encourage
the progression of an expanding and
diversified consumer base.”
— ichael D. Gallagher, president and CEO, Entertainment
M
Software Association

[ iv ]

WHAT’S INSIDE
WHO IS PLAYING
2
3

Who Plays Computer and Video Games?
Who Buys Computer and Video Games?

AT PLAY
4
4
5
5
6
6
7

What Type of Online and Mobile Games are Played Most Often?
How Many Gamers Play on a Phone or Wireless Device?
How Many Gamers Play Games With Others?
How Long Have Gamers Been Playing?
Parents and Games
Do Parents Control What Their Kids Play?
Top Reasons Parents Play With Their Kids

THE BOTTOM LINE
8
9
10
11

What Were the Top-Selling Game Genres in 2012?
What Were the Top-Selling Games of 2012?
Sales Information: 2002–2012
Total Consumer Spend on Games Industry 2012

WHO WE ARE
12
12

About ESA
ESA Members

OTHER RESOURCES
13

ESA Partners

The 2013 Essential Facts About the Computer and Video Game Industry was released by the Entertainment Software Association (ESA) at E3 2013. The annual research was conducted by Ipsos MediaCT for ESA. The study is the most in-depth and targeted survey of its kind, gathering data from more than 2,000 nationally representative households.

[1]

WHO IS PLAYING
GAMER DEMOGRAPHICS

58%

of Americans play video games
There are an average of

TWO GAMERS

in each game-playing U.S. household

The average U.S. Household

OWNS AT LEAST ONE

dedicated game console, PC or smartphone

51%

of U.S. households own a dedicated game console,
and those that do own an average of 2

The average age of game players is:

30

32%
36%

32%

[2]

AGEPlayers
of Game
32% under 18 years
32% 18-35 years
36% 36+ years

WHO IS PLAYING
GAMER DEMOGRAPHICS

GENDER

45%

of Game Players
55%

55% male
45% female

Women 18 or older represent a significantly greater portion of the game-playing population (31%) than boys age 17 or younger (19%)

WHO BUYS COMPUTER AND VIDEO GAMES?
The average age of the most frequent game purchaser:

35

Of the most frequent game purchasers, 54% are male and 46% are female

43%

of game players believe that computer and video games give them the most value for their money, compared with DVDs, music or going out to the movies
Some of the top reasons why gamers say they purchase a computer or video game: quality of game graphics, an interesting storyline, a sequel to a favorite game, word of mouth

[3]

AT  PLAY
HOW WE PLAY

TYPES OF ONLINE GAMES PLAYED MOST OFTEN:
Other
8%
14%

Puzzle, Board Game,
Game Show, Trivia,
Card Games

Persistent
Multi-Player Universe

34%
19% Casual, Social Games

Action, Sports, Strategy,
Role-Playing

26%

U.S. households that own a dedicated game console, PC, smartphone, dedicated handheld system or wireless device play games:
68%

63%
43%

ON THEIR CONSOLE

ON THEIR PC

Gamers play on-the-go:
and

37%

ON THEIR
SMARTPHONE

30%

ON THEIR DEDICATED
ON THEIR
HANDHELD SYSTEM WIRELESS DEVICE

36% play games on their smartphone,

25% play games on their wireless device

TYPES OF MOBILE GAMES PLAYED MOST OFTEN:
Persistent Multi-Player
Universe
Puzzle, Board Game,
Game Show, Trivia,
Card Games

4%

35%

13%

Action, Sports, Strategy,
Role-Playing

13% Other
35%
Casual, Social Games

[4]

AT  PLAY
HOW WE PLAY
Gamers who are playing more video games than they did three years...
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