Essays

Topics: Marketing, Writing, Essay Pages: 4 (1150 words) Published: August 19, 2013
Centre for Language Study

Pre-Sessional Course A 2013 WRITING TASK 4: Assessed Essay
WRITING TASK 4 is your assessed essay and you will need to write an essay of 1200-1400 words. This is the same length as the essay in WRITING TASK 3. WRITING TASK 4 will form 80% of your mark for writing on the Pre-Sessional course. Please select a title from the list here: 1. Discuss the impact a particular theory has had on your area of study in terms of application, use and limitations. 2. Explain the problems caused by offshore oil spills, giving an example of a particular incident or incidents and evaluate the effectiveness of the measures taken in order to resolve the issue. 3. Discuss the extent to which female buying behaviour differs from male buying behaviour and how marketing can address these differences with reference to a particular market sector (such as clothing, food or technology products). 4. Compare and contrast the recruitment strategies used by two UK supermarkets (such as Asda, Tesco and Sainsbury’s) and assess the potential of these strategies for staff retention and career progression. 5. Examine to what extent the international marketing of luxury brands from Europe has changed to adapt to the emerging markets, and consider the implications for future marketing of new product lines. 6. To what extent can the leadership qualities of a successful entrepreneur be defined, studied and then applied in leadership training programmes? 7. Discuss the role of "new media" in the promotion of films. Evaluate how effective these marketing strategies are. 8. Compare and contrast the statements provided by two different artists or designers to contextualise and justify their work. Evaluate the impact the statements have had on their target audience and marketability. 9. Compare and contrast any two different language teaching methodologies and evaluate the effectiveness of these approaches in teaching English at primary school level in a geographical area of your...
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