Essay Tbs

Topics: Revenue, IPhone / Pages: 12 (2987 words) / Published: Jun 11th, 2013
Table of Contents
1. Industries of Apple 3
2. Industries of Apple 3
3. Key competencies 3
4. Key resources 4 4.1 Financial Resources : 4 4.2 Human Resources : 4 4.2 Physical Resources : 5 4.2 Intangible Resources : 5
5. Growth rate and profitability 5 5.1 Price range of Common stock 5 5.2 Stock Performance 6 5.3 Financial Statements: 6 5.4 Net sales : 7 5.5 Gross Margin : 7
6. Apple performance over 3 years 8 6.1 Revenue Growth 2009-2012 8 6.2 Profitability Measures 2008-2011 8 6.3 Market share 9
7. Industry forces 10 7.1 Power of suppliers 11
8. SWOT 11 8.1 Attractive or Destructive? 11 8.2 Threats 11 8.3 Opportunities 11 8.4 Strengths for maintain the leadership 12
10. Role of Distribution 12 10.1 Distribution 12 10.2 Supply chain strategies and relative benefits 12
12. PESSTEL Analysis 12 12.1 Economic 12 12.2 Legal 12 12.3 Political 13 12.4 Technology 13 12.5 Social 13 12.6 Environmental 13
13. Benefits of Developments 13
13.1 Research & Development 13
13.2 International Creation 13

1. Industries of Apple
The main industries of Apple are to manufacture high technology electronic products, computer software and operation system, applications and digital products. The largest technology company has been well known for both tangible products such as Mac personal computer and intangible production Macintosh operating system from the past, and now with entertainment player such as Ipod, Iphone, Ipad and digital content such as Apple apps, iTunes, and iOS.

The industry is high-technology electronics; however, the report only focus on the field of entertainment and computer productions and relative intangible . The main current trends of this field are multi-function, mobilization, and . * The family productions of multi-function are the equipments that integrate working, telecommunication, entertainment. Smart phone, 3G cell-phone and tablet are the example of * The

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