Essay sample

Topics: Marketing, Lubricant, Economics Pages: 2 (599 words) Published: April 28, 2014
Brainstorming:

WHAT ARE THE GOALS? WHY?
WHAT ARE THE REQUIREMENTS TO REACH THE GOAL
WHAT ARE THE PLAN?

Short term (3-5 years)
Future needs for our company will be shifted to Asia Pacific and focused on expanding organization capability needs for China and Asia Pacific markets. Continue to master third language to overcome language barier in conducting business Continue to broaden expertise in specialty chemical business by continue to look for opportunity overseas where growth is most apparent. Two-thirds of last year of last year’s revenues came from outside the US. Capital expenditure is focused for expansion in Asia where demand is expected to take off in the next decade. The company is a big beneficiary from economic growth in emerging markets. In countries like China, India and Brazil, hundreds of millions of people are moving into the middle class, buying cars, and driving them more. Every drive needs fuel, and every gallon of gas needs additives. The US market for lubricant additives is nearly saturated and is expected to exhibit low growth in future. Barriers for the growth of lubricant additives include saturation in major applications such as gasoline engine oils, fewer additives consumption in more refined base oil and lubricant recycling programs. Growth-wise, Asia-Pacific is projected to be the fastest growing regional market for petroleum additives. Demand for lubricants in Asia-Pacific is portended to grow at a healthy pace in the future owing to the rapid industrialization and growing vehicle ownership and usage.There are needs for support to continue grow business in these emerging markets.

http://www.businesswire.com/news/home/20101209005164/en/Research-Markets-Chinese-Market-Demand-Lubricant-Additive

marketing strategy and sales skill in lubricants industry in China, providing the participating lubricants dealers and agents with the latest market operation ideas.

Long term (10+ years)
With high demand and needs for...
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