Essay Questions MIS

Topics: Movie theater, Information system, Information Pages: 5 (981 words) Published: October 10, 2013
Define operational excellence. How can information systems help achieve it?

Operational excellence is the achievement of higher levels of productivity, efficiency, and profitability. Information systems can help achieve operational excellence by improving communications to supplier and optimizing the supply chain. Information systems could help managers communicate with workers more efficiently, enable technological innovation in products, minimize warehouse overhead, and streamline distribution.

Difficulty: MediumReference: pp. 8–11


You work for an auto manufacturer and distributor. How could you use information systems to achieve greater customer intimacy?

You could create a Web site that allows customers to customize cars, communicate with support personnel and other car owners. You could create an automated e-mail service reminding car owners to take their car in for periodic checkups. You could have an information system that tracks customer preferences in local areas, so you can provide cars that reflect local customer needs and desires.

Difficulty: HardReference: p. 11

Synthesis in terms of bringing knowledge together

What is the difference between information technology and information systems? Describe some of the functions of information systems.

Information technology (IT) consists of all the hardware and software that a firm needs to use to achieve its business objectives. Information systems are more complex. An information system can be defined technically as a set of interrelated components that collect (or retrieve), process, store, and distribute information to support decision making and control in an organization.

An information system:

Supports decision making, coordination, and control
Helps employees analyze problems
Helps employees visualize complex subjects
Helps create new products

Difficulty: MediumReference: p. 14


You are a marketing manager for a national movie theater chain. Give an example of data that your department could use for creating meaningful information. What type of information could that data produce?

Movie ticket sales from individual theaters would be an example of raw data. Meaningful information from this would be: average number of tickets sold to seniors on certain days of the week.

Difficulty: HardReference: p. 14

(Synthesis in terms of bringing knowledge together)


Define business process. What might be a business process used at a hospital?

A business process is a set of logically related tasks and behaviors for accomplishing work. Hiring a new employee, customer intake, and filing medical records are examples of business processes at a hospital.

Difficulty: MediumReference: p. 7

(Synthesis in terms of bringing knowledge together)


You are starting a small bike messenger company. Given your type of services (hand-delivering packages within a small geographical area), could your firm be a digital firm? If so, what would make this a digital firm?

Being a digital firm doesn’t purely rely on having digital goods and services. A digital firm would have most of its relationships with customers, suppliers, and employees be digitally enabled. Ordering deliveries, assigning deliveries, managing employees and assignments could certainly be digitally enabled; using cell phones, information systems, and handheld devices to connect customers, delivery management, and bike messengers.

Difficulty: HardReference: p.7

(Synthesis in terms of model)


This chapter discusses how each organization has its own culture and sets of values shared by most of its members. What kind of shared values might you find at a law firm?

Shared values at a law firm might be: The legal system works, the legal system is fair, lawyers help people, and people need help with the legal system because it is complicated.

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