Essay On Women In The 1920s
The Female Body in Advertising in the US during the 1920s
The 1920s was a quite controversial decade concerning women’s position. People, trying to forget about the shock of the Great War, buried themselves in an unabashed materialism and hedonism. It was a decade when all old norms were extinguished not only for women but for the whole society. It was the time of one of the greatest changes American society ever experienced.
Probably, this change was especially true for women’s position. They acquired the voting right by the passage of the Nineteenth Amendment, which brought a great deal of freedom for them. This was the time when they made the greatest efforts to break away from the traditional norms of womanhood, and I assert …show more content…
Nevertheless we have to mention the fact that these changes mainly affected the lives of middle-class and upper-class white citizens. Nonwhites and working class people were mainly left out from this discourse and experienced very little, if anything, from the transformation of society and especially from the way this transformation affected women. Consequently, when I talk about women here I actually mean white, middle and upper-class women in the US. They were the ones that became both the targets and the objects of consumer culture in the 1920s, while nonwhite and working class women were simply ignored, but it is not surprising since the consumer culture of the twenties was actually the consumer culture of the …show more content…
Obviously, here I do not mean complete nudity, but I am talking about bare arms and legs that were huge changes in contrast to the fashion of earlier times. These changes in fashion were welcomed by the young, modern woman of the 1920s because for her these meant freedom of movement and more comfortable and attainable clothes, but while she reveled in her newly-found freedom, men also found something that they grasped immediately: in these much shorter and lighter clothes they discovered a new opportunity for the exploitation and objectification of the woman
The 1920s was a quite controversial decade concerning women’s position. People, trying to forget about the shock of the Great War, buried themselves in an unabashed materialism and hedonism. It was a decade when all old norms were extinguished not only for women but for the whole society. It was the time of one of the greatest changes American society ever experienced.
Probably, this change was especially true for women’s position. They acquired the voting right by the passage of the Nineteenth Amendment, which brought a great deal of freedom for them. This was the time when they made the greatest efforts to break away from the traditional norms of womanhood, and I assert …show more content…
Nevertheless we have to mention the fact that these changes mainly affected the lives of middle-class and upper-class white citizens. Nonwhites and working class people were mainly left out from this discourse and experienced very little, if anything, from the transformation of society and especially from the way this transformation affected women. Consequently, when I talk about women here I actually mean white, middle and upper-class women in the US. They were the ones that became both the targets and the objects of consumer culture in the 1920s, while nonwhite and working class women were simply ignored, but it is not surprising since the consumer culture of the twenties was actually the consumer culture of the …show more content…
Obviously, here I do not mean complete nudity, but I am talking about bare arms and legs that were huge changes in contrast to the fashion of earlier times. These changes in fashion were welcomed by the young, modern woman of the 1920s because for her these meant freedom of movement and more comfortable and attainable clothes, but while she reveled in her newly-found freedom, men also found something that they grasped immediately: in these much shorter and lighter clothes they discovered a new opportunity for the exploitation and objectification of the woman