This ad isn’t very complicated and has clear and simple parts. Through the simplicity of the ad, the audience feels inclined to buy Diet Coke because of the fact that it’s “diet”, Taylor Swift is very famous and it is good for creativity. Nowadays, many people worry about their outer appearance, especially their weight. While they may have enjoyed a nice, cool can of Coca-Cola before, some can feel like they need to restrict their Coke intake so that they don’t gain too much weight. The first words that jump out of the picture are the ones in red, since everything else is black and white. Those words say: “Coke” in the classic Coca-Cola font and appear in the top left corner, along the right border and on the can itself. They also have the word “diet” on top, telling the audience that this is a Diet Coke, the same world famous drink but with less sugar and calories. While the can of regular Coke has about 140 calories, the diet Coke has no calories (Coca-Cola Products Facts). With this information, there are already a lot more people who would be willing to buy this product because they tell themselves that it will not affect their appearance. The vast majority of the …show more content…
In addition to telling the audience that this is a Diet Coke, it also says: “The Perfect Duo”. The definition of the word “duo” according to the Merriam-Webster Dictionary is: “a piece of music that is performed by two musicians” (Merriam-Webster, Duo). With only Taylor Swift in the picture holding a can of Coke, it tells the audience that the second member of the duo is the Coke itself. That means that while drinking Coke, Taylor Swift is able to produce better music because of this perfect partner. Anyone who has an interest in music will be interested in something that helps boost creativity, and for it to be low on calories as well is definitely a