Essay On Racial Stereotypes

The Reinforcement of Racial Stereotypes Through Media When we talk about race, we are not talking about a simple idea that everyone has recently decided to adopt in our society. The idea of race and racial ideologies that are present in our society today, have evolved greatly since the 1600s and have been embedded in us since the colonial era. It has transformed from old racism to a new colorblind racism. This idea of race was mainly established during the colonial era. Colonialisms use of enslavement and dehumanization of African Americans have contributed to the many common racial stereotypes that our present in our lives. One of the biggest reinforcers of racial stereotypes would have to be media, due to the great influence it has upon peoples everyday lives. Racial stereotypes are present in our society, we must first define controlling images and learn how racial stereotypes, which present African Americans as unintelligent, justify and reinforce inequality. Controlling images are related to the dominant narrative through the dominant cultures power of controlling the media in order to expand their hegemony.
It will also expose us to the present racial inequalities. Therefore, by understanding the control of the dominant narrative over our lives, we will be able to understand why this practice of inequality is still present in our society. The media’s use of controlling images causes false depictions of racial groups in which, ultimately justifies the inequalities through the news and television. Famous sitcoms and television shows depict African Americans as either unintelligent, having low grade jobs and lacking work ethic. The dominant narratives power to control and further racial inequality, can be deconstructed through the use of counter