Essay On Panera Bread
Decision problem: Panera Bread should market themselves as a healthy restaurant choice.
Research problem: How does the culture of Panera differ from the culture of Chipotle?
2. Run a search/analysis Trackur concerning your decision problem.
Looking at the results that came up on Trackur, there were more positive and neutral social media postings rather than negative comments. Many people’s social media comments were all quite similar. Comments included such as: Panera Bread is reliable, clean, affordable, delicious, etc. A lot of the positive comments seemed to be coming from loyal customers because the same username would appear, just through different social media channels. The negative comments included such as: Panera Bread does not donate their food, instead puts it in the trash. There has been a big debate regarding this because Panera is afraid of getting sued if an individual gets sick from eating their donated food. Looking at the excel sheet that states whether each comment is positive, neutral, or negative, according to the first 1,000, about 30% are neutral about Panera, 40% are positive about Panera and 30% are negative about Panera. The comments for each of the sections depends because some people just post on social media and share that one terrible experience …show more content…
I believe that the results were not as strong because it was either survey, focus group or interview based. The qualitative results were mostly positive and neutral, I believe that this is because many people enjoy sharing their opinions through social media. People enjoy informing others and potentially persuading others that the brand they are loyal to be better than other brands. Trackur provided a lot of qualitative information. All of the information provided on the website are based off of loyal, past, current, old customers of Panera Bread that had either a good or bad
Research problem: How does the culture of Panera differ from the culture of Chipotle?
2. Run a search/analysis Trackur concerning your decision problem.
Looking at the results that came up on Trackur, there were more positive and neutral social media postings rather than negative comments. Many people’s social media comments were all quite similar. Comments included such as: Panera Bread is reliable, clean, affordable, delicious, etc. A lot of the positive comments seemed to be coming from loyal customers because the same username would appear, just through different social media channels. The negative comments included such as: Panera Bread does not donate their food, instead puts it in the trash. There has been a big debate regarding this because Panera is afraid of getting sued if an individual gets sick from eating their donated food. Looking at the excel sheet that states whether each comment is positive, neutral, or negative, according to the first 1,000, about 30% are neutral about Panera, 40% are positive about Panera and 30% are negative about Panera. The comments for each of the sections depends because some people just post on social media and share that one terrible experience …show more content…
I believe that the results were not as strong because it was either survey, focus group or interview based. The qualitative results were mostly positive and neutral, I believe that this is because many people enjoy sharing their opinions through social media. People enjoy informing others and potentially persuading others that the brand they are loyal to be better than other brands. Trackur provided a lot of qualitative information. All of the information provided on the website are based off of loyal, past, current, old customers of Panera Bread that had either a good or bad