Essay Individualism vs Collectivism
Case: Women!s Tennis Association*
Case: The !Women"s Tennis Association" comes to China #
But who? ______________________________
The Women!s Tennis Association (WTA) board has committed to opening an Asian regional office in Beijing before the opening games of the 2013 Summer Olympics, and Michael Shoemaker has a lot on his mind. As the "chief operating officer! (COO) of the
WTA, he is charged with deciding how to staff the local office.
Should the managing director be a local or an expatriate? What is the optimal mix of expatriates and locals? It!s the 18th of February
2013, and the WTA board wants to hear his recommendations as soon as possible, so it could notify potential expatriate staff by the end of the month and open the office by the 1st of June 2013.
The WTA has come a long way since its founding in 1973, and locating the WTA!s Asian headquarters in Beijing was a big leap for women!s professional tennis. Shoemaker knows that the board will be expecting his recommendation regarding who should be selected to relocate to Beijing and head the WTA!s Asian headquarters. The world is watching ______________________
As Shoemaker paced around his office in St. Petersburg, Florida, he knows that the board is primarily concerned with who would be the managing director of the WTA!s first Asian regional office. It is a high-profile decision because not only are the Beijing Olympics
mere months away and the world!s eyes on Beijing, but also the
Beijing government has offered the WTA numerous subsidies to open the regional headquarters there. The WTA!s Beijing office would mark one of the first times a foreign sports organization opened its doors in Beijing, so other sporting organizations will also be watching.
Shoemaker recognized that the sporting business in China differs from what he was accustomed to in the United States or in the
United Kingdom, where the WTA has another office. For starters,
China!s central and local
Case: The !Women"s Tennis Association" comes to China #
But who? ______________________________
The Women!s Tennis Association (WTA) board has committed to opening an Asian regional office in Beijing before the opening games of the 2013 Summer Olympics, and Michael Shoemaker has a lot on his mind. As the "chief operating officer! (COO) of the
WTA, he is charged with deciding how to staff the local office.
Should the managing director be a local or an expatriate? What is the optimal mix of expatriates and locals? It!s the 18th of February
2013, and the WTA board wants to hear his recommendations as soon as possible, so it could notify potential expatriate staff by the end of the month and open the office by the 1st of June 2013.
The WTA has come a long way since its founding in 1973, and locating the WTA!s Asian headquarters in Beijing was a big leap for women!s professional tennis. Shoemaker knows that the board will be expecting his recommendation regarding who should be selected to relocate to Beijing and head the WTA!s Asian headquarters. The world is watching ______________________
As Shoemaker paced around his office in St. Petersburg, Florida, he knows that the board is primarily concerned with who would be the managing director of the WTA!s first Asian regional office. It is a high-profile decision because not only are the Beijing Olympics
mere months away and the world!s eyes on Beijing, but also the
Beijing government has offered the WTA numerous subsidies to open the regional headquarters there. The WTA!s Beijing office would mark one of the first times a foreign sports organization opened its doors in Beijing, so other sporting organizations will also be watching.
Shoemaker recognized that the sporting business in China differs from what he was accustomed to in the United States or in the
United Kingdom, where the WTA has another office. For starters,
China!s central and local