Merchandising is the department which mediates marketing and production departments.It is the methods, practices, and operations used to promote and sustain certain categories of commercial activity.It includes directing and overseeing the development of product line from start to finish. Marketing and merchandising department: A team of merchandisers and marketers work together under a profit controls head. Merchandisers handle the foreign buyers. The teams are made according to the buyers being handled.
MerchandiserThe person who is related in merchandising is called merchandiser. The merchandiser coordinates with the design team to effectively present the product or product line. He or she develops colors and specifications, and performs market research to determine the most effective ways to sell and promote the product. This person needs strong communication and negotiation skills and visual and analytical abilities. He or she also needs to be a creative and innovative thinker.
Types of Merchandising:
Two type of merchandising done in garment exports
Marketing Merchandising:Main function of marketing merchandising is
Ordering Marketing merchandising is to bring orders costly products development and it has direct contact with the buyer.
Product Merchandising:Product merchandising is done in the unit. This includes all the responsibilities from sourcing to finishing i.e. first sample onwards, the products merchandising work start and ends till shipment.A Merchandisers key responsibility is as follows:
Market and product Analysis
Selling the concept
Designing and Sampling
Production Follow Ups
Internal & external communication,
Accessories & trims
Preparing internal order sheets
Preparing purchase orders