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Topics: Marketing
NATIONAL DIPLOMA IN BUSINESS L7

Unit 2930 Marketing (V4) (10 CREDITS, L6) Develop and coordinate marketing strategies

Name: Harshil Pancholi

Table of Contents

1.0 Introduction:

The proposal is conducted to assess two potential markets namely Australia and New Zealand to decide which market will provide best opportunity for Pumpkin Patch Limited to enter with girl’s clothing goods range. This proposal also includes systematic evaluation and grading of both markets with different types of screening criteria (macro and micro level pointers) like economic, political, industrial, cultural and market factor. These criteria will be used to find out company’s objectives and restriction in potential foreign market. And moreover after selecting appropriate market, recommendation will be given for how the firm can approach to enter the market as well as which entry strategy, positioning strategy should be taken on the bases of data collected and examined.
Their key products are as follows:
Baby Boy
Baby Girl
Patch Denim Jeans
Patch Denim Jeans
Tops & Tees
Tops & Tees
Blue Hawaii
Tropical paradise
Summer Surf Carnival
Caribbean Cruise
Beach Boys
Spring fiesta
Jackets & Knitwear
Jackets & Knitwear
Urban Safari, Camping Adventure, etc (Pumpkin Patch Limited, 2012)
Candy Girl, Swimwear, leggings & Skirts (Urban Angel)

2.0 Strategic position:
2.1 Evaluate the specific product in terms of its current competitive position and market attractiveness.
The three products which I choose for this projects are Girl Clothing, Boy Clothing and Baby Clothing.
Product
(1) Girl Clothing
Pumpkin patch has many brands in girl clothing like baby girl (new born to 18 months), little girl (12-18 months to 5 years), Girl (6 to 12 years old), urban angel girl ( 8 to 16 years old). One of the specific products of Pumpkin Patch is Candy girl from Urban Angel. The quality of this

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