ertert

Topics: Fast food, Fast food restaurant, KFC Pages: 2 (1018 words) Published: October 23, 2014

Environmental Analysis
Organisational Culture
Organisational culture is defined by the values and beliefs that contribute to the development of the social and physiological environmental of an organisation. Restaurant Brands is a special family franchise that owns companies such as, KFC, Carls Jr, Pizza Hut, and Starbucks, and operates around the world. In KFC, you will experience passionate and positive, energetic team members that strive to meet and exceed every customer’s expectation. Some ways they do this are through suggestive selling, physical appearance, speed and effective service. KFC value customers’ opinions. If the set expectations are not met, customers will notify them by email or writing a letter to let them know the problem. KFC would then correct the problem, in order to serve their customers better in the future. KFC also values efficiency and consistency throughout the franchise. KFC is the second most successful fast food industry worldwide. Their recognition of achievement helps the organisation to operate effectively worldwide, with a memorable quote ‘’finger licking good’’ and Colonel Sanders’s 11 herbs and spices secret recipe to make every bite a mouthful. Mega Environment Factors

Religious beliefs
People from all around the world are migrating to other countries, making the world a more diverse place. One effect of this is an increase in the number of Muslim people in New Zealand. It is a part of their Islamic law that any meat they consume must be slaughtered by a Muslim person pronouncing the name of Allah, or reciting a blessing which contains the name of Allah. The animal should be put down on the ground or held and its throat should be slit with a very sharp knife to make sure that the 3 blood vessels are cut. This represents a potential threat to KFC, as New Zealand chickens are currently not slaughtered according to the Islamic rites. Therefore, it is not halal (allowed) and it is haram (forbidden) to Muslim consumers....
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