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The Analysis Report of Bahrain Bay Case
Bahrain Bay, which aims at being a presented collection of waterfront residential, retail and commercial development, representing a unique new focal point in Bahrain, is a joint venture between Arcapita Bank and a Bahrain-based investment group. Through long history of development, we can dig out many marketing highlights in it.
We have made the discussion below to try our best to solve six questions about the case. Firstly, what are Bahrain Bay’s four foundational philosophies, and how might they be used as marketing tools? Secondly, what would you see as being Bahrain Bay’s mission? Thirdly, what is the MIPIM, and why was it important for Bahrain Bay to target its potential customers, investors, developers, and retailers? Fourthly, why might the Kingdom Bahrain be an attractive location for overseas investors? Fifthly, what are Bahrain’s closest competitors for inward foreign investment? In the end, what part of the marketing mix is related to the football sponsorship, and what function does it perform?
According to our analysis, Bahrain Bay has set up four foundational philosophies as follows:
1. Aesthetic
Working in close association with planners, architects and developers the aim is to create a world-class destination which blends perfectly with its surrounding environment. Diversity of style and design is of paramount importance in creating an environment which is stimulating, surprising and alive.
2. Sustainability
In terms of sustainability, we can divide it into economic sustainability and environmental sustainability. The project is of large scale and high quality level, once completed; its aim is to be an important economic driver for the whole of Bahrain. Environmentally, it is being constructed with the ambition of balancing the need for energy with the preservation of the region’s precious resources. The overarching vision is also to make as
The Analysis Report of Bahrain Bay Case
Bahrain Bay, which aims at being a presented collection of waterfront residential, retail and commercial development, representing a unique new focal point in Bahrain, is a joint venture between Arcapita Bank and a Bahrain-based investment group. Through long history of development, we can dig out many marketing highlights in it.
We have made the discussion below to try our best to solve six questions about the case. Firstly, what are Bahrain Bay’s four foundational philosophies, and how might they be used as marketing tools? Secondly, what would you see as being Bahrain Bay’s mission? Thirdly, what is the MIPIM, and why was it important for Bahrain Bay to target its potential customers, investors, developers, and retailers? Fourthly, why might the Kingdom Bahrain be an attractive location for overseas investors? Fifthly, what are Bahrain’s closest competitors for inward foreign investment? In the end, what part of the marketing mix is related to the football sponsorship, and what function does it perform?
According to our analysis, Bahrain Bay has set up four foundational philosophies as follows:
1. Aesthetic
Working in close association with planners, architects and developers the aim is to create a world-class destination which blends perfectly with its surrounding environment. Diversity of style and design is of paramount importance in creating an environment which is stimulating, surprising and alive.
2. Sustainability
In terms of sustainability, we can divide it into economic sustainability and environmental sustainability. The project is of large scale and high quality level, once completed; its aim is to be an important economic driver for the whole of Bahrain. Environmentally, it is being constructed with the ambition of balancing the need for energy with the preservation of the region’s precious resources. The overarching vision is also to make as