The Country Notebook: A Guide for Developing a Marketing Plan
MKT 382 | International Marketing |
THE COUNTRY NOTEBOOK
A GUIDE FOR DEVELOPING A MARKETING PLAN
Name of Country : Benin
Name of the Company: Pran
Products: food items
Date of Submission: 19/12/2012 Company Overview
Pran Foods Limited
“PRAN” is currently one of the most admired food & beverages brand among the millions of people of Bangladesh and other 82 countries of the world where PRAN Products are regularly being exported. ‘PRAN’ started its operation in 1981 as a processors fruit and vegetable in Bangladesh. Over the years, the company has not only grown in stature but also contributed significantly to the overall socio-economic development of the country PRAN is currently producing more than 200 food products under 10 different categories i.e. Juices, Drinks, Mineral Water, Bakery, Carbonated beverages, Snacks, Culinary, Confectionery, Biscuits & Dairy. The company has adopted ISO 9001 as a guiding principle of its management system. The company is complaint to HACCP & certified with HALAL which ensures only the best quality products are reaches to the consumers table across the Globe.
Mission
“ TO GENERATE EMPLOYMENT AND EARN DIGNITY & SELF RESPECTFOR OUR COMPATRIOTS THROUGH PROFITABLE ENTERPRISES.”
Vission
“Improving Livelihood”
PRAN takes a comprehensive approach to all kinds of agro processed food products, considering all of the ways their lives can be enriched through ensuring hygienic and quality food products.
With HACCP compliance to ensure best quality products reach to the consumers, PRAN places great importance on hygienic manufacturing processes. This encompasses everything from choosing quality materials to the use of storage facilities and careful monitoring of products using electronic sorting. Skilled and experienced personnel select finished products which are then examined in a laboratory to verify their quality and to check for residual substances both before
THE COUNTRY NOTEBOOK
A GUIDE FOR DEVELOPING A MARKETING PLAN
Name of Country : Benin
Name of the Company: Pran
Products: food items
Date of Submission: 19/12/2012 Company Overview
Pran Foods Limited
“PRAN” is currently one of the most admired food & beverages brand among the millions of people of Bangladesh and other 82 countries of the world where PRAN Products are regularly being exported. ‘PRAN’ started its operation in 1981 as a processors fruit and vegetable in Bangladesh. Over the years, the company has not only grown in stature but also contributed significantly to the overall socio-economic development of the country PRAN is currently producing more than 200 food products under 10 different categories i.e. Juices, Drinks, Mineral Water, Bakery, Carbonated beverages, Snacks, Culinary, Confectionery, Biscuits & Dairy. The company has adopted ISO 9001 as a guiding principle of its management system. The company is complaint to HACCP & certified with HALAL which ensures only the best quality products are reaches to the consumers table across the Globe.
Mission
“ TO GENERATE EMPLOYMENT AND EARN DIGNITY & SELF RESPECTFOR OUR COMPATRIOTS THROUGH PROFITABLE ENTERPRISES.”
Vission
“Improving Livelihood”
PRAN takes a comprehensive approach to all kinds of agro processed food products, considering all of the ways their lives can be enriched through ensuring hygienic and quality food products.
With HACCP compliance to ensure best quality products reach to the consumers, PRAN places great importance on hygienic manufacturing processes. This encompasses everything from choosing quality materials to the use of storage facilities and careful monitoring of products using electronic sorting. Skilled and experienced personnel select finished products which are then examined in a laboratory to verify their quality and to check for residual substances both before