ERG Motivation Theory's analysis.
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ERG Theory is created by Clayton Alderfe. This theory is modification of Maslow's hierarchy of needs. Maslow's theory organized of five needs but ERG Theory consist of 3 basic human needs and grouped under 3 categories existence, relatedness, and growth. Existence needs include physiological and safety needs of physically relevant person, such as the need for food, shelter, and safe working conditions. Relatedness needs include the need for a person to interact with others, get public recognition, and feel safe around people. Growth needs consist of self-esteem through personal human achievement, as well as the concept of self-actualization, represented in the Maslow model. Difference between Maslow Need Hierarchy Theory and Alderfer’s ERG Theory For example, the ERG theory need not take in any particular manner and clearly recognize that more than one need may operate at any given time. In addition, the theory has "frustration-regression" aspect. ERG Theory also shows that if the fulfillment of a higher-level need is low, there is an increase in desire for satisfying a lower-level need. According to Maslow, an individual remains at a particular need level until that need is satisfied. While according to ERG theory, if a higher- level need enhance, an individual may revert to increase the satisfaction of a lower- level need. This is called "frustration- regression" aspect of ERG theory. For instance- when growth need enhance, then an individual might be motivated to accomplish the relatedness need and if there are issues in accomplishing relatedness needs, then he might be motivated by the existence needs. Thus, frustration can result in regression to a lower-level need. While Maslow’s need hierarchy theory is rigid as it assumes that the needs follow a specific and orderly hierarchy and unless a lower-level need is satisfied, an individual cannot proceed to the higher-level need....
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KHAILIZA_82 2007, Alderfer’s ERG Theory, motivation-khailiza82.blogspot, Viewed: 28 November 2013,
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Kat Kadian-Baumeyer 2010, Alderfer 's ERG Theory & Employee Motivation in the Workplace, Education-portal, viewed 28 November 2013, < http://education-portal.com/academy/lesson/alderfers-erg-theory-employee-motivation-in-the-workplace.html#lesson>
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