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ENVIRONMENTAL SCANNING

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ENVIRONMENTAL SCANNING
ENVIRONMENTAL SCANNING
Environmental scanning is a process of gathering, analyzing, and dispensing information for tactical or strategic purposes.
The environmental scanning process entails obtaining both factual and subjective information on the business environments in which a company is operating or considering entering CEMENT INDUSTRY- OVERVIEW
• Today, the Indian cement industry is very large, second only to
China in terms of installed capacity, and has grown at a very fast pace in recent years. The rate of growth over the past 20 years has been phenomenal, Since 1992 India's cement production has more than quadrupled from around 50Mt/yr to 220Mt/yr in 2011.
• Although the Indian cement industry has some multinational cement giants, like Holcim and Lafarge, which have interests such as ACC, Ambuja Cement and Lafarge Birla Cement, the
Indian cement industry is broadly home-grown.

MAJOR Domestic
PARTICIPANTS TODAY
TOP 10 DOMESTIC
COMPANIES
UltraTech Cements

Net Sales (Rs.
Crore)

Net Profit (Rs.
Crore)

20,279.80

2,144.47

Ambuja Cements

11,168.9

1,294.57

Shree cements

9,160.35

1,095.76

ACC

5,887.31

787.24

Ramco Cements

4,964.86

163.55

JK Lakshmi

4,597.04

137.7

JK Cements

3,683.51

129.76

Dalmia Bharat

3,016.35

101.02

Prism Cement

2,795.85

97.88

Birla Corp

2,056.60

97.03

International Players
Cement and Lafarge Birla Cement, the Indian cement industry is broadly home-grown. Ultratech Cement, the country's largest firm in terms of cement capacity, holds around 22% of the domestic market, with ACC (50%-owned by Holcim) and Ambuja (50%-owned by Holcim) having 15% and 13% shares respectively.
•Many of the remaining dozen top players are Indian and are (in order of diminishing market share); Jaiprakash Associates (10%), The India
Cements Ltd (7%), Shree Cements (6%), Century Textiles and Industries
(5%), Madras Cements (5%), Lafarge (5%), Birla Cement (4%) and
Binani Cement (4%).
• Between them the top 12 cement firms have around 70%

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