Internal and External Environments
Environmental scanning shows that Microsoft Corporation would have typical internal environments such employee turnover and retention, employee morale, and standard financial planning. Specific to Microsoft would be hiring and retaining employees that will help keep Microsoft at the cutting edge of technology. Bill Gates' (2014) vision statement states “Our vision is to create innovative technology that is accessible to everyone and that adapts to each person's needs. Accessible technology eliminates barriers for people with disabilities and it enables individuals to take full advantage of their capabilities.” This statement has a significant impact on internal environments and strategic planning.
External Environments for Microsoft Corporation include technology advancement within the industry, competition such as Apple and Google, and in recent years the government and anti-trust lawsuits. Microsoft has invested and pursued a significant amount of vertical growth and has been criticized for creating a monopoly as well. Internal environments for Amazon are similar to those of Microsoft.