Environmental Knowledge
1. INTRODUCTION
* The aim of this report is to discover the elements that give impact on their operations according to the principal elements of a dynamic business environment. In this report present two companies that I choose which is The Body Shop and Harley Davidson. Nature of business The Body Shop is about beauty product. They will produce product by use a nature and against animal testing. Besides that, nature of business Harley Davidson is manufactures heavyweight cruiser and touring motorcycles. The company operates through two segments: the Motorcycles segment and the Financial Services segment. In this report, I will discuss about the important of environment knowledge which is explicit and tacit and explain their SWOT analysis on both companies. SWOT is a planning tool used to identify Strengths, Weaknesses, Opportunities and Threats involved in a business. It is used as part of Strategic Planning Process. Reason I choose The Body Shop and Harley Davidson company is because I’m user of this product, so when I do a research about this company, I can know more about the company and about their product.
2. COMPANY BACKGROUND
2.1 THE BODY SHOP
* The Body Shop International PLC known as The Body Shop, has 2,400 stores in 61 countries. The company, which has its headquarters in Littlehampton, West Sussex, England, was founded in 1976 by Anita Roddick and is now part of the L'Oréal corporate group. The Body Shop mission are, to dedicate our business to the pursuit of social and environmental change, to creatively balance the financial and human needs of our stakeholders: employees, franchisees, customers, suppliers, and shareholders, to courageously ensure that our business is ecologically sustainable: meeting the needs of the present without compromising the future, to meaningfully contribute to local, national and international communities in which we trade, by adopting a code of conduct, which ensures care, honesty, fairness and
* The aim of this report is to discover the elements that give impact on their operations according to the principal elements of a dynamic business environment. In this report present two companies that I choose which is The Body Shop and Harley Davidson. Nature of business The Body Shop is about beauty product. They will produce product by use a nature and against animal testing. Besides that, nature of business Harley Davidson is manufactures heavyweight cruiser and touring motorcycles. The company operates through two segments: the Motorcycles segment and the Financial Services segment. In this report, I will discuss about the important of environment knowledge which is explicit and tacit and explain their SWOT analysis on both companies. SWOT is a planning tool used to identify Strengths, Weaknesses, Opportunities and Threats involved in a business. It is used as part of Strategic Planning Process. Reason I choose The Body Shop and Harley Davidson company is because I’m user of this product, so when I do a research about this company, I can know more about the company and about their product.
2. COMPANY BACKGROUND
2.1 THE BODY SHOP
* The Body Shop International PLC known as The Body Shop, has 2,400 stores in 61 countries. The company, which has its headquarters in Littlehampton, West Sussex, England, was founded in 1976 by Anita Roddick and is now part of the L'Oréal corporate group. The Body Shop mission are, to dedicate our business to the pursuit of social and environmental change, to creatively balance the financial and human needs of our stakeholders: employees, franchisees, customers, suppliers, and shareholders, to courageously ensure that our business is ecologically sustainable: meeting the needs of the present without compromising the future, to meaningfully contribute to local, national and international communities in which we trade, by adopting a code of conduct, which ensures care, honesty, fairness and