Environmental Analysis of Mars Company
General and Specific environmental factors affecting performance of the company:-
Since Mars operates in food industry and is required to abide by many environmental factors pertaining to their stakeholders. These factors include,
• Government regulations
• Social factors
• Political factors
• Economic factors
• Technological factors
• Market factors
All corporations try to appease these factors to remain afloat and competitive. As large of a corporation Mars S.A. is, Mars is affected by all of these environmental factors.
Not only do corporations have to follow the laws and regulations of their home country, they are required to follow the laws and regulations of other countries the corporation is doing business in. Mars operates and sells their products in over a hundred countries. (Mars) In each and every country they are operating in, they are being regulated for the specific country’s laws and taxes, whether it is through their products or employment. By being equip to the countries’ laws and regulations, Mars and other corporations create a good standing relationship with the countries’ government for the future of their corporation.
Being socially responsible is one of Mars’s greatest responsibilities. Especially in light of the Mars boycott in 1977 by the Infant Formula Action Coalition. (Mars) With the many products Mars produces for every region worldwide, they produce the products specifically suited towards the regions and according to the countries regulations. As well, Mars produces countless brands marketed to certain demographics. Mars failed to be socially responsible in the 1970s, pushing out their infant formula products and to discourage breastfeeding. (Teachspace) This action led to a worldwide boycott towards Mars for encouraging formula over breastfeeding and failing to factor in the living conditions of third world countries. (Baer) For example, most third world countries do not have clean water while the infant formula requires
Since Mars operates in food industry and is required to abide by many environmental factors pertaining to their stakeholders. These factors include,
• Government regulations
• Social factors
• Political factors
• Economic factors
• Technological factors
• Market factors
All corporations try to appease these factors to remain afloat and competitive. As large of a corporation Mars S.A. is, Mars is affected by all of these environmental factors.
Not only do corporations have to follow the laws and regulations of their home country, they are required to follow the laws and regulations of other countries the corporation is doing business in. Mars operates and sells their products in over a hundred countries. (Mars) In each and every country they are operating in, they are being regulated for the specific country’s laws and taxes, whether it is through their products or employment. By being equip to the countries’ laws and regulations, Mars and other corporations create a good standing relationship with the countries’ government for the future of their corporation.
Being socially responsible is one of Mars’s greatest responsibilities. Especially in light of the Mars boycott in 1977 by the Infant Formula Action Coalition. (Mars) With the many products Mars produces for every region worldwide, they produce the products specifically suited towards the regions and according to the countries regulations. As well, Mars produces countless brands marketed to certain demographics. Mars failed to be socially responsible in the 1970s, pushing out their infant formula products and to discourage breastfeeding. (Teachspace) This action led to a worldwide boycott towards Mars for encouraging formula over breastfeeding and failing to factor in the living conditions of third world countries. (Baer) For example, most third world countries do not have clean water while the infant formula requires