Envirofit International

1. Envirofit International is a social enterprise, in my opinion, because it has succeeded to accomplish the last bottom line measure of financial sustainability. The enterprise began knowing the retrofit kit was going to help the environment from harmful carbureted 2-stroke motorcycle emissions (90% reduction in unburned hydrocarbon emissions and 70% reduction in carbon monoxide emissions), and the team also knew the fuel and oil conservation would save the taxi drivers 220 dollars a year. That money saved would make a large social impact in the Philippines, which was the first market the team decided to target. Since, Envirofit International has brought a new product to the market, stoves to help prevent indoor air pollution. Through new product development and obvious growth, I believe Envirofit International has covered the last bottom line of financial sustainability and has become a social enterprise. Envirofit International has a shared value approach through the products they offer. The products they make help provide a cleaner environment and preserve natural resources. Today, people are becoming aware of the need to keep our environment clean and how valuable natural resources are. In turn, Envirofit is attempting to drastically improve air pollution. Envirofit offers investors to enter a market that doesn’t have any direct competition, and the team was estimating that an annual cost of hundreds of millions could be reduced by a single investment of a fraction of that amount.
2. The two stroke motorcycle engine conversion kit was described as targeted at the “base of the pyramid” because the target market’s income for the product is at or below five dollars a day. This affects Envirofit’s business model because when taxi drivers are asked if they would buy the retrofit kit, they feel like the United States or the government should provide them with it. This can be related to their lack of disposable income. Envirofit would need to come up with a way to