Entry Mode of Apb

Topics: Southeast Asia, Pacific Ocean, Beer Pages: 2 (727 words) Published: January 13, 2011
Singapore: Asian Pacific Breweries first started out in Singapore as a Joint-Venture between Heineken International and Fraser and Neave in the year 1931 and is first known as Malayan Breweries Limited.

New Zealand: Asian Pacific Breweries made a 50-50 joint-venture with DB Breweries Ltd which was previously known as DB Group Ltd which is one of the two main brewers in New Zealand and also provides contract packaging services. Cambodia: Asian Pacific Breweries formed a joint-venture with Progress Import and Export which formed Cambodia Brewery Ltd in recognizing that there is a strong beer culture in Cambodia with impressive growth prospect. It was also the first foreign investment to be approved by the Cambodia Investment Board. China: Asian Pacific Brewery formed a 50-50 joint venture with its shareholders, Fraser and Neave, Limited and Heineken in China known as Heineken-APB (China). HAPBC also wholly owns sales and distribution arm of Heineken Trading (Shanghai) Co. Ltd and holds 21% interests in Kingway Brewery Holdings Ltd and 49% stake Jiangsu DaFuHao Breweries Co. Ltd. Laos: Asian Pacific Breweries opened a brewery in Laos through a joint venture with the Government of Laos and SBK Consultant Ltd on the 12 March 2008. LAPB also imports and distributes Heineken in Laos as the brewery does not produce Heineken beer. Malaysia: Guinness Anchor Bhd was a result of the merger of Guinness Malaysia Bhd and Malayan Sdn Bhd whose parent company is the current Asian Pacific Brewery. Mongolia: Asian Pacific has also formed a 55-45 joint venture with MCS Holdings LLC on 19 June 2007. The company of the joint venture, MCS-Asia Pacific Brewery LLC is five hectares large and is located in Mongolia’s capital city, Ulaanbaatar. Thailand: Asian Pacific Breweries entered Thailand, where the beer consumption is amongst the highest in Asia to form a joint-venture with Thai Life Insurance Company Limited and Thai Pure Drinks Company Limited. The brewery first...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • entry mode Essay
  • Entry Modes Essay
  • ENTRY MODE Essay
  • Entry Mode Essay
  • Entry Mode Essay
  • Joint Venture Entry Mode Essay
  • Starbucks Entry Mode Essay
  • South Korea

Become a StudyMode Member

Sign Up - It's Free