Entrepreneurship Case Netflix
Netflix clearly works from a marketing orientation. Market trends that Netflix has capitalized on are the increasing development of home theatre entertainment systems, time-starved consumers, the development of the Internet and the acceptance of e-commerce, the flexibility and quality of the DVD format, 24-hour consumerism, and the market’s desire for an extensive selection of available movie titles. Netflix delivers obvious customer value and satisfaction by exceeding expectations when it comes to fast delivery, delivering exactly what customers want precisely when they want it, and by offering customer-requested service extensions such as the Friends network and multiple preference lists for each subscribing household.
Netflix focuses on improving relationships with current customers by coming out with new features that the customers have