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Entrepreneurial Project
Module Title: Entrepreneurship Project
Candidate Name: Ayoub Hussain Merali
Candidate ID: W13149301
Module Code: BMKT614.0
Credit Level: 6
Credit Value: 30 Credits
Module Leader: Dr Jane Chang
Assessment 3: Reflective Assignment
Deadline: 25th April 2013 (12 noon)

Contents Page

Executive Summary 3 1.0 Introduction 4 1.1 Entrepreneurial Project 4 1.2 Experimental Learning 5 1.3 Reflective Learning 5 1.4 Reflexive Learning 6 2.0 Key Events Table: 7 3.0 Satisfactory Graph 8 4.0 Critical Incidents & the 9 steps 9 5.0 Define The Project 10 5.1 Critical Incident – Misunderstanding of Project Definition 10 6.0 Describe the team strengths & weaknesses during project 10 6.1 Critical Incident: more team weaknesses than strengths 11 6.2 Critical Incident: The Entrepreneurial Pitch 11 7.0.Define the context of the project 11 7.1 Critical Incident: Applying the four wheel driving tool (Appendix 5) 12 7.2 Critical Incident: Guidance from other modules 12 8.0 Describe the offer 13 8.1 Critical Incident: Stress 13 8.2 Critical Incident: Evaluate Unique Selling Point 13 9.0 Communication & Action Plan 14 9.1 Critical Incident: Communication Plan Similarities 14 10.0 Develop HRM Plan 14 10.1 Critical Incident: Mismatch between Applicant & Skills 15 11.0 Develop financial plan 15 11.1 Critical Incident: Poor Financial Understanding 15 12.0 Implement & evaluate the project 16 12.1 Critical Incident: WIKI Project & Log books 16 12.2 Critical Incident: Decisive Feedback 16 12.3 Critical Incident: Competition 17 12.4 Causation V.S Effectuation 17 13.0 Conclusion 17 14.0 Recommendations 18 15.0 Referencing 19 16:0 Appendices 21 16.1 Appendix 1 - Double Loop Learning 21 16.2 Appendix 2 – Detailed Graph Personal verdict on entrepreneurial project 22 h16.3 Appendix 3 – Different In Team Strengths & Weaknesses 23 16.4 Appendix 4 - Key findings through market



Citations: * Jacob,C. (2008). Why is Time Management so important? Available: http://www.career-success-for-newbies.com/why-is-time-management-important.html. * Duardo * Ainsworth, C. (1995). Guide on Developing a HRM Plan. Available: http://www.csb.gov.hk/english/publication/files/Develop_HRM_Plan_e.pdf. Last accessed April 13 2013. * Johns, C. (2000) Becoming a Reflective Practitioner: a reflective and holistic approach to clinical nursing, practices development * Shane, S * Sarasvathy, S. (2008). Element of Entrepreneurial Expertise. Available: Last accessed 14th April 2013. * Reuber, R.A., Dyke, L.S., & Fischer, E.M. (1990). Experiential acquired knowledge and entrepreneurial venture success. Academy of Management Best Paper Proceedings, 69–73. * Pittaway,L,Cope, J. (2007). Simulating Entrepreneurial Learning : Integrating Experiential and Collaborative Approaches to Learning. anagement Learning. 388 (1), 212 - 215. * Cope, J. (2011). Entrepreneurial learning from failure: An interpretative phenomenological analysis. Journal Of Business Venturing. 26 (6), p604 - 623. * Darling,I. (1998). Reflective Practitioner. Available: http://www.lupinworks.com/ar/Schon/Paper6.html. Last accessed 17 April 2013.

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