Entrepreneur, Network Engineer

Topics: EasyJet, Airline, London Luton Airport Pages: 12 (3079 words) Published: June 21, 2013
2013
Yousef Kabbara

[STRATEGIC

EVALUATION CONSULTATION

DOCUMENT FOR EASYJET]

Table of Contents
Introduction .................................................................................................................................................. 3 Brief Industry Description ......................................................................................................................... 3 Business Historic Info ................................................................................................................................ 3 Origins ................................................................................................................................................... 3 Expansion .............................................................................................................................................. 3 Brief Business Description......................................................................................................................... 4 Financial Performance .............................................................................................................................. 5 Facts ...................................................................................................................................................... 5 Product and Services............................................................................................................................... 10 Booking ............................................................................................................................................... 10 Cabin and onboard services ................................................................................................................ 10 EasyJet Hotels and EasyJet Holidays ................................................................................................... 10 Strategic Evaluation - Situation Analysis ..................................................................................................... 11 Present Position and Industry Analysis ................................................................................................... 12 SWOT analysis ..................................................................................................................................... 12 PEST Tool ............................................................................................................................................. 13 E-Marketing Strategy .................................................................................................................................. 14 Legal and ethical issues ............................................................................................................................... 15 Conclusion ................................................................................................................................................... 16 References .................................................................................................................................................. 17

Introduction
Brief Industry Description
An airline is a company that provides air transport services for traveling passengers and freight. Airlines lease or own their aircraft with which to supply these services and may form partnerships or alliances with other airlines for mutual benefit. Generally, airline companies are recognized with an air operating certificate or license issued by a governmental aviation body. Airlines vary from those with a single aircraft carrying mail or cargo, through full-service international airlines operating hundreds of aircraft. Airline services can be categorized as being intercontinental, intra-continental, domestic, regional, or international, and may be operated as scheduled services or charters. [1]

Business Historic Info
Origins
The airline was established in 1995 as...

References: 1 – Wikipedia, 25 April 2013 Airline, available from https://en.wikipedia.org/wiki/Airline retrieved 10th May 2013. 2 – Wikipedia, 7 May 2013 EasyJet, available from http://en.wikipedia.org/wiki/EasyJet retrieved 10th May 2013. 3 – Easy jet Annual Report 2012, available from http://2012annualreport.easyjet.com/Downloads.aspx retrieved 10th May 2013.
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