Entrepreneur
Cardiff Metropolitan University
MODULE TITLE: - ENTREPRENEURSHIP
PROGRAMME: BABS
SEMESTER: Semester Five
ACADEMIC YEAR PERIOD: June to September 2013
LECTURER SETTING ASSESSMENT: - Dr Lawrence Akwetey & Anand Walser
DATE ASSESSMENT SET AND LOADED ON TO STUDENT PORTAL:-
DATE ASSESSMENT TO BE COMPLETED AND SUBMITTTED:-
19th August 2013 and 10th September 2013
SUBMISSION METHOD/MODE:-
Online via turnitin, in person
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Assessment Type:
Two individual assignments each worth 50% .
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Indicative Assessment Requirements for the Module;-
Two individual assignments (of 2000 words each)
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Assignment Question 1
Breaking up the market into segments by the Entrepreneur can be the key to a small business’s success. The beauty of target marketing is that it makes the promotion, pricing and distribution of the Business’ products and/or services easier. The process could be carried out on the basis of Geographic, Demographic and Psychographic considerations. The process could also help identify feasible business opportunities; but the Entrepreneur needs to answer several questions including the following: Is there a customer base for you in your chosen target market?
Critically evaluate the above statements and emphasise their significances to the success of the Entrepreneur and the Business.
Guidance notes
Your work must be presented in a report format style. As an academic piece of work you are expected to link theory and practice. You should take care to ensure that the work you submit has a high standard of presentation. You must acknowledge the sources of information and evidence using the Harvard
MODULE TITLE: - ENTREPRENEURSHIP
PROGRAMME: BABS
SEMESTER: Semester Five
ACADEMIC YEAR PERIOD: June to September 2013
LECTURER SETTING ASSESSMENT: - Dr Lawrence Akwetey & Anand Walser
DATE ASSESSMENT SET AND LOADED ON TO STUDENT PORTAL:-
DATE ASSESSMENT TO BE COMPLETED AND SUBMITTTED:-
19th August 2013 and 10th September 2013
SUBMISSION METHOD/MODE:-
Online via turnitin, in person
----------------------------------------------------------------------------------------------------------------
Assessment Type:
Two individual assignments each worth 50% .
-----------------------------------------------------------------------------------------------------------------------
Indicative Assessment Requirements for the Module;-
Two individual assignments (of 2000 words each)
-----------------------------------------------------------------------------------------------------------------------
Assignment Question 1
Breaking up the market into segments by the Entrepreneur can be the key to a small business’s success. The beauty of target marketing is that it makes the promotion, pricing and distribution of the Business’ products and/or services easier. The process could be carried out on the basis of Geographic, Demographic and Psychographic considerations. The process could also help identify feasible business opportunities; but the Entrepreneur needs to answer several questions including the following: Is there a customer base for you in your chosen target market?
Critically evaluate the above statements and emphasise their significances to the success of the Entrepreneur and the Business.
Guidance notes
Your work must be presented in a report format style. As an academic piece of work you are expected to link theory and practice. You should take care to ensure that the work you submit has a high standard of presentation. You must acknowledge the sources of information and evidence using the Harvard