Entrepreneur

Topics: Critical thinking, Entrepreneurship, Logic Pages: 6 (882 words) Published: January 7, 2014
Cardiff Metropolitan University

MODULE TITLE: - ENTREPRENEURSHIP

PROGRAMME: BABS
SEMESTER: Semester Five
ACADEMIC YEAR PERIOD: June to September 2013

LECTURER SETTING ASSESSMENT: - Dr Lawrence Akwetey & Anand Walser DATE ASSESSMENT SET AND LOADED ON TO STUDENT PORTAL:-
DATE ASSESSMENT TO BE COMPLETED AND SUBMITTTED:-
19th August 2013 and 10th September 2013
SUBMISSION METHOD/MODE:-
Online via turnitin, in person
---------------------------------------------------------------------------------------------------------------- Assessment Type:
Two individual assignments each worth 50% .
----------------------------------------------------------------------------------------------------------------------- Indicative Assessment Requirements for the Module;-
Two individual assignments (of 2000 words each)
----------------------------------------------------------------------------------------------------------------------- Assignment Question 1

Breaking up the market into segments by the Entrepreneur can be the key to a small business’s success. The beauty of target marketing is that it makes the promotion, pricing and distribution of the Business’ products and/or services easier. The process could be carried out on the basis of Geographic, Demographic and Psychographic considerations. The process could also help identify feasible business opportunities; but the Entrepreneur needs to answer several questions including the following: Is there a customer base for you in your chosen target market? Critically evaluate the above statements and emphasise their significances to the success of the Entrepreneur and the Business.

Guidance notes
Your work must be presented in a report format style. As an academic piece of work you are expected to link theory and practice. You should take care to ensure that the work you submit has a high standard of presentation. You must acknowledge the sources of information and evidence using the Harvard referencing system. All assignments are subject to the University’s regulations on plagiarism and must be submitted in electronic form for checking. Please ensure that your assignment has

A table of contents
A list of figures and/ or list of tables where appropriate

Introduction -( 10 marks)
Literature Review-& Critical Analysis (70 marks)
Conclusions- -( 10 marks)
References / Presentation – 10 marks
Bibliography
Appendices if appropriate

ASSIGNMENT MARKING CRITERIA
MARK
29 or less
30 - 39
40 - 49
50 – 59
60 - 69
70 +

CONTENT:
Has the question been answered?

Vague, random, unrelated material
Some mention of the issue, but a collection of disparate points Barely answers the question – just reproduces what knows about the topic Some looseness/
Digressions
Well focused
Highly focused
TOPIC
KNOWLEDGE
Is there evidence of having read widely
and use of appropriate and up to date material to make a case? No evidence of reading.
No use of theory – not even hinted at implicitly.
No evidence of reading.
An implicit hint at some knowledge of theory, etc.
No evidence of reading. Very basic theories mentioned but not developed or well used. Some reading evident, but confined to core texts.
Good reading.
Good range of theories included.
Excellent reading.
Well chosen theories.
UNDERSTANDING & SYNTHESIS
Are ideas summarized rather than being reproduced, and are they inter-related with other ideas?

No theory included.
Vague assertions/poor explanations.
Long winded descriptions of theory.

Some long winded sections.
Some quotations, but stand alone.
Some inter- connections.
Good summary of theory.
Good use of quotations that flow with narrative.
Good inter-connections.
Succinct, effective summaries of theory. Excellent choice and threading of quotations into argument. Good counterpoising of a range of perspectives. APPLICATION
Does it show appropriate use of theory in a
practical situation?
No examples
No/limited/...
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