Entertaiment Youth Club

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entertaiment youth club

I. Executive Summary

This marketing plan was designed for a entertainment club , which is a small, cozy, family owned club specializing in authentic and traditional acoustic jazz music. In addition to the music and the upscale atmosphere, youth club’s offers a wide selection of alcoholic beverages and appetizers.

This plan outlines in the following pages, a renewed vision and strategic focus of what it will take to run a successful and profitable entertainment youth club’s is one of the only clubs in the KL area to consistently offer "live" music six nights a week, which gives it a competitive advantage and leaves plenty of room for it to grow in this relatively small market. youth club’s strategic decision to locate the business in downtown Cocoa Village is also a real asset to the marketing mix.

A careful evaluation of the weekly customer flow and entertainment schedule served as the foundation for this analysis and the following marketing plan. The demographics of the target markets are somewhat varied and the customer attendance is unpredictable, but research indicates that jazz club clientele are extremely loyal. The plan focuses on youth club 's future growth strategy in: media advertising, increasing public awareness, developing and maintaining customer loyalty, improving the acoustic and functional design of the interior, maximizing future profits by promoting the club within its specific niche market, and emphasizing the music club 's superiority in the live entertainment music market. Because youth club’s promotional budget is rather limited, free exposure like press releases and emails will be sent out on a regular basis to announce the entertainment schedule and cooperative advertising will be pursued for all future print media. A part-time marketing director will be hired to assist the owners with creating ad layout and content, as well as helping with public relations.

References: 1) www.businesstown.com 2) www.smartbiz.com

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