Enterprise Strategy

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| 2013 | | UNIVERSITY OF DERBY
MOOKETSI MAIKETSO |

[ENTERPRISE STRATEGY] | Student no. 100231231 Lecture; Mr. Aubrey Mbewe |

table of contents Introduction 2 background 3
1.0 The entrepreneur 4
1.1 The motivation for starting the business 4
1.2 Forejustin Passman’s character traits 5
1.3 MR Passman’s personality type 5
1.4 Decision making and leadership style 6
1.5 Leadership style 6
1.6 Mr Forejustin Passman’s role within the business 7
1.7 Entrepreneurial networking 8
1.8 Innovation 9
2.0 The enterprise 11
2.1 Business strategy 11
2.2 E-business 13
2.3 Organisational culture 14
2.4 Critical success factors of his business 15
2.5 Conclusion 17
Bibliography 18
Appendix 19

Introduction the report consists analysis of the enterprise strategy of a company named Group Little with the particulars of analysis being its organisational structure, innovation and its critical success factors. It also discusses entrepreneurial networks of the entrepreneur Mr Forejustin Passman, his personality and character traits and his decision-making style and how they influence strategy formulation.
With application of academic models, the business case is explored to bring necessary illumination on the different titles.

background
Group Little is in retailing e-business; the company sells gadgets and accessories. Based in Gerald Estates, Francistown it has only six employees. The sector this business trades in is highly turbulent; this is so because it is nearly impossible to undertake formal predictions on the electronic trends because technologies used are constantly changing.
This type of business structure that is E-business is more common in the developed countries than in third class countries; to sell products customers in the comfort of their homes is widespread in these countries, so Forejustin Passman the founder and general manager plans to make widespread this type of business even in a developing country, Botswana.

1.0 THE entrepreneur

1.1 The motivation



Bibliography: 2. Perry, B, (2009), Enterprise operations, Oxford: Cima publishing 3 4. Kay.F, (2010), Successful networks, London: Kogan Page 5 6. Sugars. B, (2012), Super Size your sales, the entrepreneur, August, p.72 7 8. Moon.R, Gee. S, (2012), Creating business opportunity, Hampshire: Palgrave Macmillan 9

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