J. Mack RobinsOn College of BusiNess
Globalization and Business Practices
International Business: Strategy, Management, and the New Realities by S. Tamer Cavusgil, Gary Knight, John R. Riesenberger, Pearson Prentice-Hall, 2008.
Also Required: Reading the business section of foreign newspapers for your assigned country and other information sources about this country (suggested places to start: http://www.kidon.com/media-link/index.shtml , www.cia.gov/cia/publications/factbook/ www.state.gov/www/issues/economic/country_reports.html, http://www.world-newspapers.com/index.html; http://globaledge.msu.edu; http://www.weforum.org/en/index.htm; http://www.freedomhouse.org
This course examines worldwide integration of economic, political, and socio-cultural aspects of business in order to explore and understand the impact of globalization on countries, organizations, and individuals.
Students develop a world-view of the global marketplace. They learn how knowledge and understanding of the global environment affect business functions. Special consideration is given to key issues in ethics, global social responsibility and technology.
Follow up Course to BUSA 3000: IB 3090
IB 3090 INTERNATIONAL BUSINESS OPERATIONS 3.0 PREREQUISITE: BUSA 3000
This course builds on BUSA 3000 where students examine globalization of markets and are exposed to the macro environment of international business. Attention shifts in this course to the individual firm and the decisions it faces in internationalization. Both small, entrepreneurial firms as well as large multinational enterprises are examined. Topics addressed include: formulating an internationalization strategy, assessment of global market opportunities, foreign market entry modes, marketing strategies, and management of human resources and financial transactions. Challenges of doing