Ent600 Blueprint

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1.0 EXECUTIVE SUMMARY

2.1 Description of the Business and Products concepts

The blueprint is purposely to be a detailed written document that describes about revolution vision of smart printer into real, functioning, profitable and a relevant product. The goal of producing smart printer is to give solution for highly electrical bill problem faced by consumers. The chance on solving the rise of electrical bill is our opportunity pull which contribute to the invention of smart printer as we called it AiKAI Printer. AiKAI Printer able to reduce the electricity consumption by using solar energy directly or to charge its build in battery, portability design which enable user to carry it anywhere, and the most desired feature of all is the simplicity which makes AiKAI Printer easy to handle.

2.2 Target market and projections

There is a lot of printer out there but our smart printer is new technology based product. So, there must be some expenditure and effort should be put on marketing and promotion to introduce the product to the market and consumers. The marketing strategy gives a strong impact on profitability because it tends to focus on our customer and markets. The best marketing strategy is by using guerrilla marketing and promotion through online world. Guerrilla marketing is a radical marketing which attracts people with lowest possible cost. With the marketing strategy which, the product is estimated can gain merely same amount of market shares with other competitors.

2.3 The competitive advantage

The advantage of AiKAI Printer compare with the existing printer is not only because of its energy saved feature but also its sophisticated design makes AiKAI Printer portable. We also are presenting the new technology which is tanning paper which uses solar energy to replace ink. AiKAI Printer is the product which leads in reliability and innovativeness, AiKAI Printer guarantee that it will continues to modernize and push knowledge past what

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