Ensogo Case
De La Salle University
Ramon V. del Rosario College of Business
A CASE STUDY ON
In Partial Fulfillment of the Course Requirements in
Marketing Management(MKT511M)
XR0526 06:00 – 09:15 P.M.
Submitted to:
Dr. Antonio V. Concepcion
Submitted by:
GROUP - 3
Bernal, Jhon Leonard
Mercaldo, Monina
Pereira, Michael
Sy, Cariza
Ventura, Vernon
24 July 2013
Table of Contents
I. Introduction…………………………………………………………………..1 II. Statement of the Problem…………………………………………………..2 III. Objectives…………………………………………………………………….3 IV. Theoretical Framework and Analysis.…………………………………….3 V. Alternative Courses of Action....…………………………………………....7 VI. Conclusion...........……………………………………………………………9 VII. Marketing Plan..…………………………………………………………….11
References
INTRODUCTION
ENSOGO is derived from the words Entertain, Social, and Go. The Company believes in working hard, having fun, sharing, and making a difference. It is a Social commerce website that offers members discounted daily deals on restaurants, hotel accommodations, spa services, beauty treatments, activities and retail products in Thailand, Philippines and Indonesia.
History
Ensogo started as a legal entity in Thailand in 2009 and Ensogo expanded and set up business in Manila, Philippines in July 2010. In the Philippines, Ensogo Philippines offers members discounted deals in Manila and Cebu. Among Ensogo Philippines partners in 2011 include Yahoo Philippines, which featured their deals on its website. In the same year, Ensogo has also partnered with local bank Banco De Oro for 4 months. By June 2011, Ensogo officially joined the LivingSocial family. The acquisition is in line with LivingSocial’s objective to partner with companies which had similar values and ways of doing business.
Ensogo offers daily deals from 50% to 90% off. With the help of Ensogo enables businesses to promote its products and services in a variety of ways towards offering attractive discounts and rebates
Ramon V. del Rosario College of Business
A CASE STUDY ON
In Partial Fulfillment of the Course Requirements in
Marketing Management(MKT511M)
XR0526 06:00 – 09:15 P.M.
Submitted to:
Dr. Antonio V. Concepcion
Submitted by:
GROUP - 3
Bernal, Jhon Leonard
Mercaldo, Monina
Pereira, Michael
Sy, Cariza
Ventura, Vernon
24 July 2013
Table of Contents
I. Introduction…………………………………………………………………..1 II. Statement of the Problem…………………………………………………..2 III. Objectives…………………………………………………………………….3 IV. Theoretical Framework and Analysis.…………………………………….3 V. Alternative Courses of Action....…………………………………………....7 VI. Conclusion...........……………………………………………………………9 VII. Marketing Plan..…………………………………………………………….11
References
INTRODUCTION
ENSOGO is derived from the words Entertain, Social, and Go. The Company believes in working hard, having fun, sharing, and making a difference. It is a Social commerce website that offers members discounted daily deals on restaurants, hotel accommodations, spa services, beauty treatments, activities and retail products in Thailand, Philippines and Indonesia.
History
Ensogo started as a legal entity in Thailand in 2009 and Ensogo expanded and set up business in Manila, Philippines in July 2010. In the Philippines, Ensogo Philippines offers members discounted deals in Manila and Cebu. Among Ensogo Philippines partners in 2011 include Yahoo Philippines, which featured their deals on its website. In the same year, Ensogo has also partnered with local bank Banco De Oro for 4 months. By June 2011, Ensogo officially joined the LivingSocial family. The acquisition is in line with LivingSocial’s objective to partner with companies which had similar values and ways of doing business.
Ensogo offers daily deals from 50% to 90% off. With the help of Ensogo enables businesses to promote its products and services in a variety of ways towards offering attractive discounts and rebates