Preview

English Research Paper Statement of the Problem

Good Essays
Open Document
Open Document
672 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
English Research Paper Statement of the Problem
Statement of the Problem The study aims to determine the Psychological effects of TV Advertisements on Whitening products to teenage viewers. Specific questions that the researcher aims to answer are the following: 1. After watching TV Advertisements on Whitening products do teenagers opt to use the product?

2. Do teenagers think the whitening products are as effective like what they see on television?

3. Do teenagers use whitening products they see on TV Advertisements?

4. Does the TV Advertisements on Whitening products give the teenagers enough knowledge for them to use the product?

Significance of the Study

Scope and Limitations

This study will be focused in determining the Psychological effect of TV Advertisements on whitening products to teenagers specifically fifteen (15) female University of St. La Salle students taking up summer classes. We will determine their views and beliefs regarding TV Advertisements on whitening products.
This study will be confined only on 15 female students taking up summer classes in University of St. La Salle. This study aims to answer the following questions; a.) After watching TV Advertisements on Whitening products do teenagers opt to use the product? b.) Do teenagers think the whitening products are as effective like what they see on television? c.) Do teenagers use whitening products they see on TV Advertisements? d.) Does the TV Advertisements on Whitening products give the teenagers enough knowledge for them to use the product.

CHAPTER III
RESEARCH METHODOLOGY
Research Design The research design used in this study is descriptive; it describes the data and characteristics about the population being studied and answers the questions “What are the effects of TV Advertisements on whitening products to teenage viewers. The method of collecting data in this study will be with the use of questionnaire formulated by the researchers to be answered by the 15 female Students of University

You May Also Find These Documents Helpful

  • Good Essays

    a. Television commercials have made language obselete as a basis for making decisions about products. The pictorial commercial has substituted images for claims and thereby made emotional appeal, rather than tests of truth, the basis for consumer decisions.…

    • 1633 Words
    • 7 Pages
    Good Essays
  • Good Essays

    Killing Us Softly

    • 467 Words
    • 2 Pages

    Sociology of Consumption: “Killing Us Softly” Course Code: AHSS 1050 “Killing Us Softly”, is a documentary that explains the effects of advertising. As mentioned in the video, on a daily basis we are exposed to nearly 1 500 ads a day, and it is evident not all the ads are watched, however they do manage to make it to the back of our heads. So even if we do not pay close attention to what the ad is saying, if the product that was being advertised comes in front of us we still manage to remember that we had seen the product advertisement earlier. The documentary takes a further look at the main reason why ads are made, and the conclusion made is that when products don’t sell, ads are made in the sense, telling their customers they need the product or else they are incomplete. I believe this is a general fact, everyone know that the main needs of any person are, some type of clothes to cover their body, food to eat, water to drink and some sort of shelter. However, when these ads are presented they create an urge in the sense the person believes that have to have the product being advertised. The example given in the documentary was of ageing creams. They are advertised in a way that older aged women feel they have to have the cream or else there is something wrong with them. Another example, is straightening irons, the traditional way of straightening hair is using a hair dryer, or any ordinary straightening iron sold at the store. However, there certain brands advertised in which people believe they are better which is not true. Even though all brands are the same, just because of the ad people believe one is better than the other and that is the only one they want. So when markets say ads sell more than product, concepts, thoughts and values, this is what they refer to. Overall, ads are made in the sense to tell their customers that the product being advertised is a need to them or else they are missing out on something and they are not normal. Many people do…

    • 467 Words
    • 2 Pages
    Good Essays
  • Good Essays

    The adolescents are proven to have an under developed cognitive defense, which prevent them from resisting the persuasive intent of the advertisements. Further, adolescence is in a period of their life where implicit behavior is used rather than explicit behavior, thus even though that the advertisements of energy drinks are made more informative, it is not certain that it would help adolescence to make a rational decision when purchasing energy drinks. In relation to this, a ban of the TV advertisements…

    • 243 Words
    • 1 Page
    Good Essays
  • Satisfactory Essays

    Although there are numerous promotional strategies, I am going to promote my products, Clearo-Clean, by providing free samples in-store demonstrations and online advertisement on YouTube as well as on TV commercials. There will be professional personnel inside the store to answer questions regarding the products and provide free trail for customers. This promotional tactic can demonstrate to the target market that Clearo-Clean is a quality product with real results. In addition, it is cost-effective for wholesalers/retailers to create a YouTube account and advertise the products to fans. Lastly, the products will be advertised on TV commercials with facts about the new unique facial cleanser in America. The purpose of the TV commercials is…

    • 159 Words
    • 1 Page
    Satisfactory Essays
  • Better Essays

    According to The A. C. Nielson Company, the average U.S. citizens watch television more than four hours each day. By the age of sixty-five, they will spend nine years of their life watching television. And the average kids spend twice as many hours in front of the television (1500 hours) as they spend at school (900 hours). They watch numerous advertisements on television and these advertisements would remain in their head after they turn off the television. It shows that people are literally surrounded by the advertisements; they are on television, newspapers, and magazines. The effect of the advertisements is significant that can make products appealing to viewers. Therefore, advertisements have been the powerful tool that is used by a company to sell products. (Television and Health)…

    • 1295 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Rawe, Julie, and Sean Scully. “Why Teens Are Obsessed With Tanning.” Time 168.6 (2006): 54-56, Academic Search Complete. Web. 17 Nov. 2011.…

    • 2781 Words
    • 12 Pages
    Powerful Essays
  • Satisfactory Essays

    He collectively highlights ways in which different appeals cause different individuals to have a yearning for the product being sold. Fundamentally, this correlates to my research paper because it illustrates how children can be swayed by commercials involving food. Unfortunately, this is causing a huge epidemic of obesity. Yet, if we can pinpoint that commercialism is a factor it could be easily fixed.…

    • 2204 Words
    • 9 Pages
    Satisfactory Essays
  • Good Essays

    Essay On Indoor Tanning

    • 636 Words
    • 3 Pages

    In 2011 a study by (Megan et al. 2011) on 778 teenage females age from 12-18 years who reported used indoor tanning and sunless tanning products in the past 6 months, the study showed that 16% of teenage females aged…

    • 636 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Throughout the ads that I reviewed there were many of "so called" expected consequences of using or not using the products advertised. For example, there is an ad for A ScrapBook for "Homely Women" Only that is dedicated for women who want to have unwanted facial or bodily features removed or hidden. This two-part book gives advice for ugly scars, mouths, fingertips, crooked teeth, unwanted freckles, pimples, moles, etc. The expected consequences of this product are to take a below average looking woman and turn her into an attractive woman. The slogan even read, "We dedicate this collection of toilet secrets, not to the pretty…

    • 1124 Words
    • 5 Pages
    Better Essays
  • Better Essays

    Anti Racist Appropriation

    • 1840 Words
    • 8 Pages

    Questioning the individual consciousness and motives is a distraction which prevents us from seizing these forces behind the yearning for whiteness and the magnitude of the problem. Skin lightening (Evelyn Nakano Glenn) several examples on how minorities from Africa, Asia Europe, to America, from colonization to our modernity have internalized racism (contempory) through the use of skin lightener. Skin bleaching translates the acceptation of the expression of the white beauty as the true beauty, light skin as a symbolic capital. These authors likewise noticed that from as early as 1970, the demand in the cosmetic market for sking lightener has been growing steadily in Japan, Korea and China. Their observation is similar in Mexico, Brazil and Central America. In 1980, in America particularly, white baby boomer became obsessed with skin lightener product in an effort to keep their youthful appearance affected by years of over exposition to the tropical sun. This resurgence of this bleaching ideology is concomitant in society with western capitalism prominence and the major proponents behind it were big multinational pharmaceutical company like L’Oreal, Shiseido or Unilever. These companies fed the preexisting colonialist and racist need for bleaching but further created new needs through their marketing strategies by depicting blackness as abject…

    • 1840 Words
    • 8 Pages
    Better Essays
  • Powerful Essays

    for society. The average American will spend one and one-half years of his or her life watching television commercials. The ads sell a great deal more than products. They sell values, images, and concepts of success and worth, love and sexuality, popularity and normalcy. They tell us who we are and who we should be,” says Kilbourne. Advertisements are leading people, especially adolescent, to become obsessed with the…

    • 1666 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    The Office of National Drug Control Policy (ONDCP), a wing of the U.S Executive Office of the President, started a media campaign to attack drug use in September of 1999. A main component of the campaign called phase three was specifically aimed at reducing marijuana use, which started in Oct 2002 ending June 2003. The target group was youth ages twelve to eighteen. Studies have shown that the ads have had no effect on reducing marijuana use. The appointed advertising company Ogilvy & Mathers, employed many techniques in getting the ads to effect youth even creating a brand name but to no avail. It is not clear what techniques Ogilvy & Mathers used in evaluating there adds appeal to youth but in this paper I will show that they did not consider some key points.…

    • 1075 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Fear Appeal in Advertising

    • 1139 Words
    • 5 Pages

    The use of fear appeals in advertising is more or less synonymous with social awareness campaigns. So whether it is the anti tobacco advertisements or the save the environment advertisements, these advertisements usually seek to incite fear in the audience with the aim of inciting them to take some action. But the use of fear in advertising goes much beyond these social awareness campaigns to include categories such as personal care products, home care products and many more. But in such categories, the idea of fear may not be as overt. For instance, an advertisement showing a young boy facing rejection from the girl he likes on account of his bad breath plays on the fear of rejection that many young boys harbour. The advertisement aims to propel these young boys to purchase a particular brand of toothpaste in order to avoid such undesirable scenarios.…

    • 1139 Words
    • 5 Pages
    Good Essays
  • Better Essays

    In today’s culture, we are exposed to a profusion of advertising via various mediums like Billboards, Newspapers, Websites, and mostly TV. Advertising plays a strong role in our modern society and can enforce developing emotional and social issues while promoting prosperity and learning. Although advertising can vary from products and geographic areas, it can also vary on the population culture. We know that pop culture is a universal language where each and every population interprets different because of what the like, what they want, what they need and also what they used to. The influence of the media on people is tremendous, and the effect of advertisements that direct images of beauty and the perfect slim figure have a harmful effect…

    • 1606 Words
    • 7 Pages
    Better Essays
  • Powerful Essays

    Television and Free Notes

    • 1410 Words
    • 6 Pages

    To __________________________ __________________________ __________________________ PIN: (5 Marks) B.3 Read the following summary of a study conducted titled ‘The impact of Television advertising on Children’. Then based on the…

    • 1410 Words
    • 6 Pages
    Powerful Essays