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Good Essays
Growing up in a world where people think fashion is everything, seeing perfume and clothing advertisements can make young people want to be like the people in those ads. When reading magazines, you see a lot of sex. Many name brands think the best way to sell a product is through sex. Dolce & Gabbana is an example of selling sex to make a profit. There are very few ads where they are not selling a product through sex. On the D & G website, almost every ad is sexual. They have men and women lying together. They also have half naked people in their advertisements. The media states a fact whenever they advertise things, when they advertise with females half dressed they are saying that small sexy girls is the way of life. Perfume ads are the main cause for young people to think that they should look a certain way. In this perfume ad they are trying to sell a lot of things. In this ad they are selling a lot of sex, leisure and vacations. The colors of the ad are bright, which represents happiness to the customers. They could feel as good as the woman in the picture. It seems as though they are targeting both men and women, so that females can feel good about themselves and male can buy this product for their significant others. This Dolce and Gabbana ad is also promoting to middle and high class customers, because they are promoting their sells through their name. The name is big at the top and the actual perfume is small and off to the corner. By the name being so big and at the top of the page lets customers know that it is an advertisement through a name. Then as you go to the bottom of the page you see a small perfume bottle, which tells that they are trying to actually sell perfume, but the name alone sets off a very expensive effect. Another aspect about this advertisement is that the woman is barely dressed, she looks very relaxed and as though she has just come from a swim. The water in the background gives off the affect that the woman is on vacation.

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