Advertising has grown to be an industry worth many billions of dollars across the world. Online advertising alone is believed to be worth $24 billion a year1. Almost all public space has some advertisements in sight and all forms of media, from newspapers to the cinema, are also filled with adverts. Whilst this helps companies sell their products, and helps consumers to learn what is on offer, many believe that this huge amount of advertising can be harmful. It may make people want too much, or things that they cannot have, or it might make them feel inadequate when they don't have something. Research shows that children can be particularly open to these kinds of risk.
A . POINTS FOR
1. There are too many advertisements in everyday life.
The sheer volume of advertising in our society is incredible. You cannot watch television, ride on a bus or even walk down the street without someone trying to sell you something or inform you of something. Recent research suggests people living in a city today sees up to 5,000 advertisements a day1. 50% of those surveyed said they thought 'advertising today was out of control'1. People shouldn't have to go about their lives having their minds saturated with such a vast quantity of, in most cases, redudant and profiteering information. They should be able to go about their daily lives in peace without being forced to watch, listen or view an advertisement.
Though there are a great many advertisements in everyday life, there are not so many that they can't simply be ignored. Advertisements attempt to get you to buy a product, if you're not interested, then don't buy the product. For every person who finds all the advertisements stressful, another person finds them enjoyable and something to read or watch while they make their daily journey to work or school. Out of control could mean simply that customers think businesses are spending too much on