Energy Bar

Good Essays
Topics: Marketing
A, How is the market segmented? What are the key customer motivations and unmet needs? What are the similarities and differences among the segments? How might a company link customer motivations to value propositions?
Segmentation
Demographic Segmentation means dividing markets into objective quantifiable characteristics. In the case, energy bar business is divided by age, gender, calories need, preference and so on.
Usage segmentation means identifying market segments according to the way(s) in which the product or service is to be used. In the case, the motivation changed from providing a convenient energy boost for athletes to generalizing better “performance” during the day.
Key customer motivations and unmet needs
Energy Bar was positioned as athletic energy food, which was distributed at bike shops and events that usually involved running or biking.
Similarities and differences among the segments
The similarity among the segments is that the consumers who need energy bar all need to have better performance regardless of fields and difference among the segments separate into several aspects, such as age, gender, usage and so on.
Link between motivations and value propositions
A company should do some research first to determine who is its target. And figure out what is the consumers’ preference and which key factors it should focus on, and then produce bars. Without conducing any research and producing goods blindly would be a disaster for the company.

B, Identify the competitors. Who are the most direct competitors? The indirect competitors? Substitute products? What are the strategic groups?
Clif bar which first made the energy bar for female and another small and large firms are the most direct competitors of PowerBar. Companies who produce substitute products like food and candy are the indirect competitors. A strategic group is a concept used in strategic management that groups companies within an industry that have similar business models or

You May Also Find These Documents Helpful

  • Powerful Essays

    The Energy Bar Industry

    • 1305 Words
    • 6 Pages

    Energy Bar Overview The energy bar market grew from a grass roots effort focused on the consumer base of performance athletes. These athletes usually obtained products at competitive events that were geared towards the everyday consumer. The build up of this market is attributed to PowerBar, but there was significant contribution from others. PowerBar and the Market PowerBar began as a company seeking to create a performance-enhancing food that marathoners could consume during an energy-draining…

    • 1305 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    The Energy Bar Industry

    • 1429 Words
    • 6 Pages

    The Energy Bar Industry 1. Conduct a thorough analysis of this category’s customer, competitors, market, and environment from the perspective of PowerBar. What are the key strategic questions? What additional information would you like to obtain? How would you obtain it? What are the threats and opportunities? In particular address the following issues: a. How is the market segmented? What are the key customer motivations and unmet needs? What are the similarities and differences among…

    • 1429 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Energy Bar Business Plan

    • 12521 Words
    • 51 Pages

    BUSSINESS PLAN – CRAZY BULL BAR Group Members: Kerstin Frühwirth Onur Kaderoglu Miso Obradovic Raluca Oradea Inga Penteker Nino Puskar CONTENTS Executive Summary ................................................................................................................................................. 4 Business Description ............................................................................................................................................... 4 General description…

    • 12521 Words
    • 51 Pages
    Good Essays
  • Best Essays

    Monster Energy Bars To Recharge the World November 26, 2014 Table of contents Introduction 2 Mission Statement 2 Macro environment Analysis 2 Demographic 3 Economic 3 Natural 3 Technological 3 Political/Governmental Regulations 3 Cultural 3 Market Segmentation 3 Geographic Segmentation 3 Psychographics Segmentation 4 Behavioural Segmentation 4 Demographic Segmentation 4 Target Market 4 Market Segmentation and Target…

    • 4584 Words
    • 19 Pages
    Best Essays
  • Satisfactory Essays

    The Bar

    • 961 Words
    • 4 Pages

    10. Pugo and Togo were a Filipino comedy team in Philippine movies during the 1940s up to 1950s. Composed of Mariano Contreras (1898–1978) and Andres Solomon (1905 – November 3, 1952), their brand of humor consisted of short skits, slapstick, and funny dialogues presented in Manila's theaters, most particularly Clover Theater and Avenue Theater. Mariano Contreras starred as Pugo, while Solomon portrayed Togo. They were both bald headed. 9. Palito (September 4, 1934 – April 12, 2010) was a veteran…

    • 961 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Bar Rescue

    • 1070 Words
    • 3 Pages

    research was a restaurant and bar in Antioch, Illinois. This bar was called, “The Dirty Rooster,” Jon Taffer was in charge of turning around this restaurant. Jon Taffer is the owner and chairman of a bar/nightclub consulting firm called Taffer Dynamics, Inc. Taffer is a bar and nightclub owner who has started, turned around, or owned over 800 businesses in his career that spans over three decades. The restaurant/bar that Taffer is rescuing on this certain episode of the show “Bar Rescue” is appealing to…

    • 1070 Words
    • 3 Pages
    Good Essays
  • Good Essays

    A Sports Bar

    • 1134 Words
    • 5 Pages

    UK Sports Bar Report 24/05/11 Table of Contents Introduction 3 Background analysis 4 Riley’s Sports Bar 4 Walkabout Sports Bar 4 Dugout 4 Unique Selling Point 5 Riley's sports bar 5 Walkabout sports bar 5 Dugout 5 Promotions and offers 6 Riley's 6 Walkabout 6 Dugout 6 Research 7 Recommendations 8 Research and analysis 8 Playing sports 8 Televisions 8 Conclusion 9 Introduction This report entails an analysis of UK sports bars including detailed information…

    • 1134 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Malia Bar

    • 676 Words
    • 3 Pages

    Malia bar: Marketing Once Lisa Fernandes realized that certain kinds of food just didn’t agree with her, she always ate selectively and healthy. But her interest in nutrition got a serious boost when she married Ajit who worked as a Business & Marketing Consultant in the US & Canada, focused mainly on the Natural & Organics packaged foods market. She took keen interest in the innovative products that Ajit worked on, and that stood her in good stead when they relocated to India. Unlike in…

    • 676 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Bar and Tavern

    • 3215 Words
    • 13 Pages

    philosophy that the pub, bar and tavern industry uses to analyse the needs of their customers and then create decisions to satisfy those needs”. Building brand loyalty is the key to the success of the marketing concept. The components of the marketing mix- product, promotion, place and price will provide a starting point to create requirements in developing appropriate marketing strategies for the industry (Jaray 2006, p.1) Market segmentation has specific expectations and bar, pub and tavern operators…

    • 3215 Words
    • 13 Pages
    Best Essays
  • Satisfactory Essays

    Crossing The Bar

    • 190 Words
    • 1 Page

    Alfred Tennyson wrote the poem Crossing the bar in elegy, as the poem has a tone of finality about it. Tennyson wrote the poem after a serious illness while at sea, crossing the Solent from Aldworth to Farringford on the Isle of Wight. It has also been suggested he wrote it while on a yacht anchored in Salcombe. The words, he said, "came in a moment"[1] Shortly before he died, Tennyson told his son Hallam to "put 'Crossing the Bar' at the end of all editions of my poems". The narrator uses an extended…

    • 190 Words
    • 1 Page
    Satisfactory Essays