Chapter - i
INTRODUCTION OF THE STUDY
INTRODUCTION OF THE STUDY
The project work titled, “A Study on Employee Retention Techniques among employes in Salem District Milk Producers Union Limited”. The main objective of this study is to evaluate the employee turnover level of the company. Employee is not an economic factor but a total personality having his own feelings and a sense of responsibilities towards his family, the industry and the nation. The worker has a vital role in increasing productivity and management has to create conditions in which worker can make their maximum contribution towards the objectives of fulfilling the essential needs of the community. One of the most significant factors determining the productivity and advancement of industries lies in the efficiency and experience of workers. The employee turnover level will be high means it is difficult to retain them. So the organization is to identify the factors and find out way to retain them. The secondary objective of the study is to analyze the problems and difficulties faced by the HR managers in retaining and motivating the key employees in the organization. The research methodology is a systematic way to solve the research problem. The descriptive research design is used in this project. The major purpose of descriptive research is description of the state of affairs as it exists at present. The type of sampling used for the study is simple random sampling. The research was conducted in salem district milk producers union ltd. The sample size of this study is 100. Questionnaire is used to collect the data. There are two type of questions used in this study. First is open ended questions and second one is multiple choice questions. After the collection of data, analysis and interpretation has been done by using statistical tools such as simple percentage, chi test. Findings of the study is reveals that the company is first satisfied internal customers so it is suggested that the company is provided the better compensation. 2
1.2. Statement of the problem
Employees are incomparable resources and cannot be substituted by other factors of production. The employee turnover level will be high means it is difficult to retain them. So the organization is to identify the factors and find out way to retain them. Hence, the causes of this must be investigated and effective retention strategies must be done and implemented in order to better understand these circumstances
1.3. Scope of the study
This study tries to understand the meaning of retention and the study is only related to employee retention techniques and unrelated to all other HR concepts, the survey is not conducted all over industry and only in Salem District Milk Producers Union Ltd.,to employees and executive level. This study aims to know the reasons for employees leaving the jobs and come out with findings and suggestions which will help the HR managers to retain their skilled employees.
1.4. Objectives of the study
• To identify the labour turnover of the Salem District Milk Producers Union Limited..
• To find out how to retain the employees through motivation techniques in Salem District Milk Producers Union ltd.
• To analyze the problems and difficulties faced by the HR managers in retaining and motivating the key employees in the organization.
• To offer suitable suggestions to improve the labour turnover level of. Salem District Milk Producers Union ltd
1.5.Limitations of the study
* It was difficult to meet all the respondents in the unit due to shift constraints. * The respondents were reluctant to answer due to their busy schedule. * This study is restricted to Salem District Milk Producers Union Ltd.
Chapter – I
Bibliography: 1. KothariC.R “Research Methodology”, Second Edition, Wishwaprakashan
New Delhi (2003)
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