Companies, today are resorting to unique ways to foster their brand image. And how are they doing it? Through large hoardings? Unique tie ups? Celebrity endorsements? No. Why spend on external resources when they can look internally for help, that too for free. Meet the new brand ambassador. YOU, the employee. Here is how you can play a significant role towards building a successful employee brand.
You are making an airline ticket booking for your next trip. And what exactly influences your decision making process while choosing a certain airline company over the rest? Would you opt for an airline that gives you full advantage of baggage allowance (after all, you do intend to carry a lot of souvenirs back home for loved ones)? Does the safety rating matter (all airlines companies undergo audits and you obviously want to steer clear of an airline that has had a history of skidding on the runway, right?) Or you simply would like to have some eye candy in the form of attractive stewardesses? The above parameters depict a few ways through which companies formulate their brand perception strategies in order to ensure a definite impact on its clients / customers both current and prospective that plays a vital role in influencing their future buying decisions. However, experts point out that in today’s turbulent scenario, the best way to foster a company’s brand image is by looking internally and by allowing employees to serve as brand ambassadors for they can, in ways more than one, contribute immensely towards building a successful, living employee brand. Therefore ask yourself, are you an efficient brand mule? Here we explore your role as an employee towards ensuring a flawless employee branding exercise.
Firstly, let’s define an employee brand? The employee brand is an image of the organization presented to an organization’s customers and other relevant stakeholders by its employees. And in the employee branding process, the employee starts