Employee branding is how employees adopt the organizational culture and how the culture influence employees in achieving the band image which is the prime goal of an organization.
It is a process of training the employees and makes them understand their responsibilities and their duties with proper motivational factors to reach and build good brand image of the organization with customers.
The employee brand is the image presented to an organization's customers and other relevant stakeholders through its employees. The employee branding process is predicated on achieving and maintaining message consistency throughout the organization. Messages emanate from various organizational sources such as the systems of organizational staffing, performance management, and compensation. Each message should reflect and reinforce the organization's desired brand image which, in turn, should be consistent with the organization's mission and values.
It is observed that several organizations compete aggressively to attract and retain the best talent. Hence they are increasingly recognizing that directly or indirectly the employer has to brand themselves for attracting talents. The significant observation of the present day situation is that by simply placing an employment advertisement in local paper does not attract quality applicants; rather the quality candidate is more likely to choose their featured organization to work for. Hence corporate try to incorporate more forces of attraction for the best talent, and to do this the need to work on building a powerful employer brand that screams opportunity and prestige is highly called for.
Benefits of Employer Branding: * Long-term impact: Successful employer brand can have a positive impact on recruiting for a considerable amount of time while considering any Major PR issues. * Increased volume of spontaneous candidates: The number of applicants tends to increase each year as the employer