Employeability Skills

Topics: Marketing, Strategic management, Business Pages: 6 (1620 words) Published: May 4, 2013
Personal career report: An analysis of personal career plan,personal skills and abilities by using P.I.E Model

The report aims to analyze the author’s future career plan by the aid of P.I.E model. In addition an analyze of the author’s skill and abilities will be studied for the author’s future development. The author is currently studying Bachelor of Art in Business Management in the University of Sunderland..The author intends to be a marketing strategic developer in the future. The author comes from Bangladesh -an Asian country which is a fast growing developing country. Bangladesh has lots of potential in the marketing sector.With the years left by in the University and the experience gathered by the assignments, presentations the author will excel in the desired career. Future career plan

As the author is doing Business Management course, the author intends to do something in the marketing strategy development field. The chosen career is marketing strategic developer. The strategic management process is more than just a set of rules to follow. It is a philosophical approach to business. Upper management must think strategically first, then apply that thought to a process. The strategic management process is best implemented when everyone within the business understands the strategy. The five stages of the process are goal-setting, analysis, strategy formation, strategy implementation and strategy monitoring,(Jim Clayton, Demand Media,2013).

Marketing strategy decisions have to be converted into marketing allocations of budget and manpower for the marketing tools of the marketing mix.

Marketing mix is a key concept in marketing management .Marketing mix is the set of marketing tools that the firm uses to pursue its marketing objectives in the target market. (Kotler,2009).

There are large number of marketing tools. (McCarthy,1964) provided a categorization for them in terms of four Ps of marketing: Product, price, place and promotion. Under each P, there are number of tools. Product related marketing tools can be related to quality, design, packaging, branding etc.Price related options or marketing tools would be commissions to wholesalers and retailers, discounts and credit terms.Place options are related to distribution outlets - online sales, home shopping, mail order shopping, retail stores in neighborhoods and giant malls etc. Multi-brand stores versus single brand stores is also a choice.Promotion includes personal sales, as well as choice of mass media, events to support and now social media activities.

To sum it up Marketing Strategy activity is divided into:

Differentiating and Positioning the market offering ,Developing New Products, Managing Life-Cycle, Strategies, Designing Appropriate Competitive Strategies ,Designing Global Marketing Strategy, Product related programs, Pricing decisions, Marketing channel decisions, Promotion decisions, (Dr.Narayan Rao,Professor NITIE,2012). The salary range of a marketing strategic developer ranges from £21,339 - £55,193 , bonus-£0.00 - £15,015,commission-£0.00 - £18,158 annually, ( Payscale Research Uk,April 2012). One of the better personal branding models is the P.I.E. Model (Performance, Image, Exposure). The model helps for the better understanding of the unwritten rules of success in a corporate environment. It can also be extrapolated to help one understand how to self-brand in a less structured working situation,(Brand America,2012).

The basic concept is that by focusing on balancing the relationship between these three key dimensions one can positively impact one’s career. If the balance is right, then one is well positioned for success.

The first piece of the pie is Performance. Performance relates to the actual work one does, the results one delivers on a day to day basis,(Ebony Man ,1995).Performance means the actual work that people are doing or intend to do,and the results people deliver;Image can be...
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