Emotional Design
11/23/2012 Writing Design | Aaron Jeffries |
K0059524 | How emotional design has changed in the automotive industry? |
Contents Introduction 3 Emotional Design 3 Model T 3 Timeline Design – 1911 - 1960 4 E-Type Jaguar 5 1960’s Cadillac 60 Special 6 Timeline Design – 1960 - 2000 6 The Experience 7 Timeline Design – 2000 - Current Date 7 Global Warming 9 Hybrid Cars 9 Future Design - Concepts 10 Conclusion 11 References 12
Introduction
If you looked at the world of motoring today, then you would think of status. Cars are now seen as a necessity and are used to 'show off ' and display what type of person you are, your job, how much money you earn and your prospects. Emotional design has changed over the years from making you feel like the worlds at your doorstep to showing you care about the environment. The purpose of this dissertation is to research and show how these changes have taken place.
Emotional Design
Emotional design is a way that a designer makes people feel about themselves when using and interacting with a product. Emotional design plays a big part in designing as it defines how a product is used. As Donald Norman says, if a product is aesthetically pleasing, its functionality increases.
‘Emotions have a crucial role in the human ability to understand the world, and how they learn new things. For example: aesthetically pleasing objects appear to the user to be more effective, by virtue of their sensual appeal. This is due to the affinity the user feels for an object that appeals to them, due to the formation of an emotional connection with the object.’
Model T
The 'Ford Model T ' was the first ever mass produced car on moving assembly lines with completely interchangeable parts, from September 1908 until October 1927. This car was considered to be the first affordable vehicle marketed to the middle class. During the time of production 15 million Model T 's left the factory and into the public making
K0059524 | How emotional design has changed in the automotive industry? |
Contents Introduction 3 Emotional Design 3 Model T 3 Timeline Design – 1911 - 1960 4 E-Type Jaguar 5 1960’s Cadillac 60 Special 6 Timeline Design – 1960 - 2000 6 The Experience 7 Timeline Design – 2000 - Current Date 7 Global Warming 9 Hybrid Cars 9 Future Design - Concepts 10 Conclusion 11 References 12
Introduction
If you looked at the world of motoring today, then you would think of status. Cars are now seen as a necessity and are used to 'show off ' and display what type of person you are, your job, how much money you earn and your prospects. Emotional design has changed over the years from making you feel like the worlds at your doorstep to showing you care about the environment. The purpose of this dissertation is to research and show how these changes have taken place.
Emotional Design
Emotional design is a way that a designer makes people feel about themselves when using and interacting with a product. Emotional design plays a big part in designing as it defines how a product is used. As Donald Norman says, if a product is aesthetically pleasing, its functionality increases.
‘Emotions have a crucial role in the human ability to understand the world, and how they learn new things. For example: aesthetically pleasing objects appear to the user to be more effective, by virtue of their sensual appeal. This is due to the affinity the user feels for an object that appeals to them, due to the formation of an emotional connection with the object.’
Model T
The 'Ford Model T ' was the first ever mass produced car on moving assembly lines with completely interchangeable parts, from September 1908 until October 1927. This car was considered to be the first affordable vehicle marketed to the middle class. During the time of production 15 million Model T 's left the factory and into the public making
References: Top 10 Cars That Changed the World, http://www.shortlist.com/shortlists/10-cars-that-changed-the-world Maribeth Keitz. Greatest Achievements, (2012) http://www.greatachievements.org/?id=3880 C.C Weiss. Vibrating Safety, (28, Mar., 2012) http://www.gizmag.com/gm-launches-vibrating-seats/21964/ Automobile Safety, http://en.wikipedia.org/wiki/Automobile_safety Ford Model T, http://en.wikipedia.org/wiki/Ford_Model_T Olivia Solon, Volvo 's V40 car features airbag for pedestrians, (12, mar., 2012) http://www.wired.co.uk/news/archive/2012-03/12/volvo-airbags-pedestrians Donald Norman (2005). Emotional Design: Why we love (or hate) everyday things. London: Basic Books