Emerging Themes of Marketing
Assignment 1: Emerging Themes of Marketing.
Task: For an organisation with a socially-responsible profile, critically appraise one of the company’s products. Include the appropriateness of the marketing mix used to target its markets, and the evidence of the company’s approach to undertaking marketing in a societal manner.
Introduction
The company that has been chosen for this essay is Johnson and Johnson. Johnson and Johnson is a consumer health company. It is the sixth largest in the world. The company was first established in 1886 in New Jersey, since then it has developed worldwide and has recently celebrated being in business for 125 years. Its family of companies including Johnson’s baby and Johnson’s beauty compromises of:
“The world’s largest and most diverse medical devices and diagnostics company, the world’s fifth largest biologics company, and the worlds eight largest pharmaceuticals company.” (http://www.jnj.com/connect/about-jnj/).
Johnsons Baby products have “stood the test of time” ( http://www.johnsonsbaby.com/newborn-skin-care). It is clinically proven to protect baby’s skin and it is a well trusted brand. Not only do Johnson ensure that their products provide the best care for babies, as a company they also give something back to the community. In 2005 Johnsons teamed up with Tommy’s to work together towards one goal, which was to save babies lives. Since then they have donated over £750,000 to Tommy’s which allows them to give as much pregnancy health information as possible to every parent to be. Johnson’s has also helped Tommy’s to set up a pregnancy helpline and has also helped them to work with high street retailers to bring the latest pregnancy information to consumers. More recently Johnson and Johnson have introduced a new ‘natural’ range of baby products. These focus on helping the environment. All of the products in the ‘natural’ range are 98% natural.
The Marketing Mix
The marketing mix is one of the most popular
Task: For an organisation with a socially-responsible profile, critically appraise one of the company’s products. Include the appropriateness of the marketing mix used to target its markets, and the evidence of the company’s approach to undertaking marketing in a societal manner.
Introduction
The company that has been chosen for this essay is Johnson and Johnson. Johnson and Johnson is a consumer health company. It is the sixth largest in the world. The company was first established in 1886 in New Jersey, since then it has developed worldwide and has recently celebrated being in business for 125 years. Its family of companies including Johnson’s baby and Johnson’s beauty compromises of:
“The world’s largest and most diverse medical devices and diagnostics company, the world’s fifth largest biologics company, and the worlds eight largest pharmaceuticals company.” (http://www.jnj.com/connect/about-jnj/).
Johnsons Baby products have “stood the test of time” ( http://www.johnsonsbaby.com/newborn-skin-care). It is clinically proven to protect baby’s skin and it is a well trusted brand. Not only do Johnson ensure that their products provide the best care for babies, as a company they also give something back to the community. In 2005 Johnsons teamed up with Tommy’s to work together towards one goal, which was to save babies lives. Since then they have donated over £750,000 to Tommy’s which allows them to give as much pregnancy health information as possible to every parent to be. Johnson’s has also helped Tommy’s to set up a pregnancy helpline and has also helped them to work with high street retailers to bring the latest pregnancy information to consumers. More recently Johnson and Johnson have introduced a new ‘natural’ range of baby products. These focus on helping the environment. All of the products in the ‘natural’ range are 98% natural.
The Marketing Mix
The marketing mix is one of the most popular