Emerging Business Models

Cloud Computing Business Models 1

EVOLVING BUSINESS MODELS

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Contents
Chapter 1: Introduction ................................................................................................................... 6
1.1 Introduction ........................................................................................................................... 6
1.2 Background of the Study ...................................................................................................... 7
1.2.1 Change in target markets.............................................................................................. 10
1.3 Objectives of the Study ....................................................................................................... 11
1.4 Research Question............................................................................................................... 12
1.5 Rationale of the Study......................................................................................................... 13
Chapter 2: Literature Review ........................................................................................................ 14
2.1 Introduction ......................................................................................................................... 14

Cloud Computing Business Models 2
2.2 An analytical view of Business Models .............................................................................. 15
2. 3 Business Models Defined .................................................................................................. 17
2.3.1 Revenue model Innovation .......................................................................................... 19
2.3.2 Industry model innovation ........................................................................................... 19
2.3.4 Enterprise model innovation

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