Embraer
International management
Strategic Management Process
Contents:
1. A brief Background about Mauricio Bothelho
2. A brief history about Embraer
3. Case Study contents
Who is Mauricio Bothelho?
At age 26, Mauricio Botelho left his hometown of Rio de Janeiro to take a job in the Amazon jungle. A promising mechanical engineer, he signed on to help build a sawmill on Marajo Island in northern Brazil. Given the remote location, the challenges were many, yet the project thrived.
"There was nothing around," recalls Botelho. "We had to attend to the employees, their families and the surrounding communities. So we built a school. Children rowed their canoes on the river long distances to come to class. Seeing that was deeply touching. I learned that if you give people an opportunity, they take it and blossom."
Three and a half decades later, Botelho, now 60, employs some of that same vision and faith in people as president and CEO of Embraer, a $2.9 billion Brazilian aircraft manufacturer--the fourth largest in the world. Since taking over in 1995, he has guided the company to extraordinary growth, owing to a focus on regional jets instead of slower, shorter-range turbo-props. He also has shown a deft hand in labor talks and in his decision to establish in-house engineering and MBA programs to create a pipeline of able technicians and managers.
What is Embraer?
Based in São José dos Campos, Brazil, Embraer was founded in 1969 as a government initiative and then privatized on December 7, 1994.
On March 31, 2006 the majority of Embraer shareholders, including common, preferred and ADR holders, approved Embraer’s capital restructuring proposal, which consists of a simplified capital structure composed of one type of shares (common shares) and will contribute to enhanced corporate governance practices and transparency standards.
Embraer continues to lead the industry with its innovative regional and commercial jet product lines.
Empresa Brasileira de Aeronautica,
Strategic Management Process
Contents:
1. A brief Background about Mauricio Bothelho
2. A brief history about Embraer
3. Case Study contents
Who is Mauricio Bothelho?
At age 26, Mauricio Botelho left his hometown of Rio de Janeiro to take a job in the Amazon jungle. A promising mechanical engineer, he signed on to help build a sawmill on Marajo Island in northern Brazil. Given the remote location, the challenges were many, yet the project thrived.
"There was nothing around," recalls Botelho. "We had to attend to the employees, their families and the surrounding communities. So we built a school. Children rowed their canoes on the river long distances to come to class. Seeing that was deeply touching. I learned that if you give people an opportunity, they take it and blossom."
Three and a half decades later, Botelho, now 60, employs some of that same vision and faith in people as president and CEO of Embraer, a $2.9 billion Brazilian aircraft manufacturer--the fourth largest in the world. Since taking over in 1995, he has guided the company to extraordinary growth, owing to a focus on regional jets instead of slower, shorter-range turbo-props. He also has shown a deft hand in labor talks and in his decision to establish in-house engineering and MBA programs to create a pipeline of able technicians and managers.
What is Embraer?
Based in São José dos Campos, Brazil, Embraer was founded in 1969 as a government initiative and then privatized on December 7, 1994.
On March 31, 2006 the majority of Embraer shareholders, including common, preferred and ADR holders, approved Embraer’s capital restructuring proposal, which consists of a simplified capital structure composed of one type of shares (common shares) and will contribute to enhanced corporate governance practices and transparency standards.
Embraer continues to lead the industry with its innovative regional and commercial jet product lines.
Empresa Brasileira de Aeronautica,