Embedded Assignment Analysis
Embedded Assessment 2
Assignment
Creating an Ad Campaign for a Novel
Your assignment is to create an advertising campaign for your independent reading novel. Your campaign must include three print media advertisements and one other advertisement (TV commercial, radio commercial, or author interview). Your target audience is your classmates. Your project will also include a written analysis of the persuasive techniques and advertising claims that you use and how they appeal to your target audience.
Steps
Prewriting 1. R eview the questions in activity 1.18 to develop a profile of your target audience. (Your answers will be turned in) 2. Brainstorm a list of features of your book that would appeal to this target audience, such as themes, …show more content…
Be sure to incorporate a variety of advertising techniques and rhetorical appeals in your ads. Revising 4. Once you have a draft of your ads, meet with another student to look at each other’s ads. Try to identify the audiences and appeals the other group is using, and provide feedback on how effective their ads are at this point. Consider the following three questions: • What information have the writers included about the book that appeals to me as a prospective reader? • What advertising techniques have they used to motivate me to buy the book? • How have they used rhetorical appeals to persuade me to read the book? 5. Listen as the other student provides similar feedback for your ads. Try to incorporate their comments and suggestions as well as any other ideas that come up. Examine your ads closely to see how effectively you are incorporating advertising elements to persuade others to read your book. Consult the Scoring Guide to guide your revision. Editing for Publication 6. Complete your final versions of your ads. Check to be sure the appearance, design, text, and language conventions are appropriate for your finished …show more content…
The campaign ads are crafted with a clear purpose and an attempt to target specific audiences.
The purpose and focus of the campaign ads are not always clear. The ads do not capture their intended audience .
Advertising Elements
The campaign shows a skillful use of advertising appeals and rhetorical appeals that work together effectively to entice the audience to read the book.
The campaign shows use of advertising appeals and rhetorical appeals that persuade the audience to read the book.
The campaign does not show the use the advertising appeals and rhetorical appeals. The campaign fails to persuade the audience.
Reflective Text
The reflection insightfully analyzes the features of the book, the persuasive techniques used to reach the intended audiences, and the rhetorical appeals
Assignment
Creating an Ad Campaign for a Novel
Your assignment is to create an advertising campaign for your independent reading novel. Your campaign must include three print media advertisements and one other advertisement (TV commercial, radio commercial, or author interview). Your target audience is your classmates. Your project will also include a written analysis of the persuasive techniques and advertising claims that you use and how they appeal to your target audience.
Steps
Prewriting 1. R eview the questions in activity 1.18 to develop a profile of your target audience. (Your answers will be turned in) 2. Brainstorm a list of features of your book that would appeal to this target audience, such as themes, …show more content…
Be sure to incorporate a variety of advertising techniques and rhetorical appeals in your ads. Revising 4. Once you have a draft of your ads, meet with another student to look at each other’s ads. Try to identify the audiences and appeals the other group is using, and provide feedback on how effective their ads are at this point. Consider the following three questions: • What information have the writers included about the book that appeals to me as a prospective reader? • What advertising techniques have they used to motivate me to buy the book? • How have they used rhetorical appeals to persuade me to read the book? 5. Listen as the other student provides similar feedback for your ads. Try to incorporate their comments and suggestions as well as any other ideas that come up. Examine your ads closely to see how effectively you are incorporating advertising elements to persuade others to read your book. Consult the Scoring Guide to guide your revision. Editing for Publication 6. Complete your final versions of your ads. Check to be sure the appearance, design, text, and language conventions are appropriate for your finished …show more content…
The campaign ads are crafted with a clear purpose and an attempt to target specific audiences.
The purpose and focus of the campaign ads are not always clear. The ads do not capture their intended audience .
Advertising Elements
The campaign shows a skillful use of advertising appeals and rhetorical appeals that work together effectively to entice the audience to read the book.
The campaign shows use of advertising appeals and rhetorical appeals that persuade the audience to read the book.
The campaign does not show the use the advertising appeals and rhetorical appeals. The campaign fails to persuade the audience.
Reflective Text
The reflection insightfully analyzes the features of the book, the persuasive techniques used to reach the intended audiences, and the rhetorical appeals