Elisabeth Camp's The Socio-Aesthetics Of Pink

Lost in a Sea of Pink Every day a person may take five minutes to hours deciding what colors to wear and what their outfits should look like and decide whether or not their outfit is presentable to the people who may be seeing them. Social events and our social lives can and may affect our wardrobes and what we choose to wear a specific day, but why do some people choose to wear specific shades of certain colors with one another? Elisabeth Camp presents in her “The Socio-Aesthetics of Pink” the idea that the shades of a specific color can hold a personality which had been shaped by those who’ve influenced the color through branding and product naming, along with the way they have presented the color. One of the more affected social groups from this color branding is children, especially young girls who are exposed to the varied hues of the color pink. All of the shades of pink
When Camp compared two examples of two different but similar outfits, which the pinks were the dominant colors in them, were named “Carter’s all-American hot pink” and “DailyTea’s dusty rose.” The marketing term “all-American hot pink” sounds like it’s directed towards parents who want their child to seem like an authentic American girl, while “dusty rose” would be for the girl who’s dressed like a traditional young girl. Parents would base their choice on which outfit their daughter should wear not just based on the outfit itself, but because of how they thought of the shade because of the description and how others might choose to think of their daughter. Mother’s feel the pressure of having to make the choices that their daughters will eventually make when they’re old enough, especially in clothing, appearance and how they choose to present themselves to the eyes of the judgemental world, and make sure that their daughter is befitted in an appropriate