Electronic Devices and Posture

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INTRODUCTION
Over the past years, Information Technology has grown rapidly. Main contributions to this growth are mobile devices. From your iPhones to your Galaxy tablets or iPads, these devices and many others affect us in a psychological context as well as technologically wise. According to Bos & Cuddy (2013) using our everyday mobile devices does not just affect our posture but also affects the way we behave or interact with our everyday duties . Nobel (2013) based on an experiment by Bos and Cuddy has also concluded that the way we use our devices will play a part in whether we became heroic figures or just mere attendants in an office.. The aim of this report focuses on how we interact with our mobile devices and the effect afterwards.
BODY
Nobel relates her article to an experimental study by Yap, Cuddy, & Carvey (2010), in which Amy Cuddy emphasises on using expansive body posture like legs astride, hands on hips, etc. as an attribute for power poses. These power poses, increase body hormones like testosterone and body chemistry which eventually leads to very confident and risk taking people who have a greater sense of well-being. Folded arms or other contractive body postures, decrease the testosterone levels, etc. Maarten Bos and Amy Cuddy thought of the behavioural effects associated to these different body postures when using mobile or electronic devices based on the size of these devices. So, larger machines like desktops induce user assertiveness or increase their risk taking ability compared to smaller machines like mobile phones. .
Fetta, (2013) in a report states that 58 minutes of the day are spent on phones by Americans. He amounts 26% of that time to phone calls and the other 73% to texting, using the internet, etc. . This report by John Fetta clearly proves that as individuals, we use our phones a lot. Considering the above Bos and Cuddy experimented with a number of individuals by presenting them with different mobile devices of



References: Bos, M. W., & Cuddy, A. J. (2013, May 20). iPosture: The Size of Electronic Consumer Dvices Affects Our Behaviour. Havard Business Working Paper, pp. 13-97. Fetta, J. (2013, May 28). Americans Spend 58 minutes a Day on Their Smart Phone. Experian Marketing Services: Marketing Forward. Nobel, C. (2013, June 24). Havard Business School. Retrieved August 27, 2013, from Havard Business School Working Knowledge Web site: http://hbswk.hbs.edu/item/7271.html Yap, A., Cuddy, A., & Carvey, D

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