Over the past years, Information Technology has grown rapidly. Main contributions to this growth are mobile devices. From your iPhones to your Galaxy tablets or iPads, these devices and many others affect us in a psychological context as well as technologically wise. According to Bos & Cuddy (2013) using our everyday mobile devices does not just affect our posture but also affects the way we behave or interact with our everyday duties . Nobel (2013) based on an experiment by Bos and Cuddy has also concluded that the way we use our devices will play a part in whether we became heroic figures or just mere attendants in an office.. The aim of this report focuses on how we interact with our mobile devices and the effect afterwards. BODY
Nobel relates her article to an experimental study by Yap, Cuddy, & Carvey (2010), in which Amy Cuddy emphasises on using expansive body posture like legs astride, hands on hips, etc. as an attribute for power poses. These power poses, increase body hormones like testosterone and body chemistry which eventually leads to very confident and risk taking people who have a greater sense of well-being. Folded arms or other contractive body postures, decrease the testosterone levels, etc. Maarten Bos and Amy Cuddy thought of the behavioural effects associated to these different body postures when using mobile or electronic devices based on the size of these devices. So, larger machines like desktops induce user assertiveness or increase their risk taking ability compared to smaller machines like mobile phones. . Fetta, (2013) in a report states that 58 minutes of the day are spent on phones by Americans. He amounts 26% of that time to phone calls and the other 73% to texting, using the internet, etc. . This report by John Fetta clearly proves that as individuals, we use our phones a lot. Considering the above Bos and Cuddy experimented with a number of individuals by presenting them with different mobile devices of various sizes. This experiment was mainly to certify their hypothesis on whether body postures affected by using electronic devices will affect behaviour. Described in her own words, Nobel (2013) wrote, “After five minutes of using the assigned device to take an online survey, each participant was given two dollars, along with the choice of keeping it or gambling it in a double-or-nothing gambling game with 50/50 odds. Next, the participant continued with a few other tasks and a final questionnaire, all on the assigned device. When the participants were done with the tasks, the researcher pointed to a clock in the room and said, "I will get some forms ready for you to sign so I can pay you and you can leave. If I am not here in five minutes, please come get me at the front desk." Rather than returning in five minutes, though, the researcher waited a maximum of ten minutes; recording whether and/or when the participant had come out to the front desk.” . This experiment was successful only based on the size of the device. The bigger the device the shorter the time spent before they could look for the experimenter and vice versa. So, expansive body postures do lead to power related procedures even though it takes a while for the body postures to make behavioural changes. Maarten Bos concluded that future researches will show the full effect of this experiment. To support this news column and the research by Bos and Cuddy, other scientists and researchers, have also attributed mobile or electronic devices to behavioural changes. Fernandez, et al. (2011) emphasize mainly on how mobile devices (smart phones and tablets) and internet has basically reduced our individual interaction with the television and the behavioural changes that have been implemented. They measured different dimensions and use of iTV, mobile and electronic devices in reference to behavioural changes.. Imagine behavioural changes and the posture effect of watching a movie on an iPhone. The research is...
References: Bos, M. W., & Cuddy, A. J. (2013, May 20). iPosture: The Size of Electronic Consumer Dvices Affects Our Behaviour. Havard Business Working Paper, pp. 13-97.
Fetta, J. (2013, May 28). Americans Spend 58 minutes a Day on Their Smart Phone. Experian Marketing Services: Marketing Forward.
Nobel, C. (2013, June 24). Havard Business School. Retrieved August 27, 2013, from Havard Business School Working Knowledge Web site: http://hbswk.hbs.edu/item/7271.html
Yap, A., Cuddy, A., & Carvey, D
Please join StudyMode to read the full document