Electronic Commerce Business
Internet has a big impact to our economy particularly to the consumers, who are starting to use the Internet as a new medium to trade and purchase goods and services. With the explosion of the e-commerce in the past few years, distinct buying patterns and preferences have emerged for specific groups and other demographics. These patterns have been measured and collected by numerous independent marketing, business and even academic studies to understand how consumers connect with new technology. This paper aims to show how e-commerce affects the daily transactions of customers and how they are benefited with its service. This will also prove if the customers are satisfied with e-commerce or if they are still preferred to use the traditional way of purchasing products.
ADVANTAGES AND DISADVANTAGES OF ELECTRONIC
COMMERCE TO CUSTOMERS
E-commerce was introduced 40 years ago and to this day, continues to grow with new technologies, innovations, and thousands of businesses entering the online market each year. The convenience, safety, and user experience of E- commerce has improved exponentially since its inception in the 1970’s. Michael Aldrich, an English inventor, innovator and entrepreneur is credited with developing the predecessor to online shopping (Wikipedia, the Free Encyclopedia). The birth of companies such as eBay and Amazon (launched in 1994) really began to lead the way in e-commerce. Both eBay and Amazon were among the first to establish prominent e-commerce brands. The prominent e-commerce categories today are computers, books, office supplies, music, and a variety of electronics. This research was primary based on the study of James Christopher in 2004. His study was focused on e-commerce, comparison of online shopping trends, patterns and preferences. This study concludes that all the best elements of e-commerce do not guarantee consumers will visit or remain loyal. There are nearly 200 million Internet users worldwide
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