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Electronic Commerce and Flip Kart

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Electronic Commerce and Flip Kart
Flipkart Case Study Flipkart.com is a story of the two young computer science graduates brothers Sachin Bansal (26) and Binny Bansal (25) from IIT-Delhi 2005 batch who left their jobs in amazon.com (an American multinational E-commerce company) in 2007 with a dream to become India’s top retail Outlet In E-commerce Industry. They came up with an idea to sell books including novels online. Flip kart’s timeline shows it was to start as a price comparison platform, but there weren't enough e-commerce sites to compare. So, both the Bansals, who were colleagues at IITDelhi, and then at Amazon.com, thought, “why not start an e-commerce site?” That was the genesis of Flip kart. From an initial investment of Rs. 4 Lakh this So they started to make a website, although it was a bigger task to create a website with 50,000 titles but wouldn’t be impossible for IITians… so finally they created which took about a month and a half to start a basic working website with 50,000 titles and grown our catalogue to over 1 Lakh available titles.
On 5th September 2007 they launched the company’s URL i.e. Flipkart.com for the first time in just an apartment room. . The website was launched on 15th Oct 2007. Flip kart is an Indian ecommerce company headquartered in Bangalore, Karnataka.
From a start-up with an investment of just four lakh rupees, Flip kart has grown into a 100 million revenue online retail giant in just five years. Flip kart focused on online sales of books initially. The process involved in online shopping for books has gone through drastic changes and is more secure right now. A customer could use our user-friendly web page to place an order, once the order is placed online – the book is taken off the online inventory. In case of unavailability – it will be purchased from a supplier. The Book will then get packed and couriered on the same day. Flip kart is currently tied up with around 12 courier service providers. Flip kart also use Indian Postal
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