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Electric Vehicle Case Study

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Electric Vehicle Case Study
How far do you think an Electric Vehicle can travel on a single charge? To test the awareness and knowledge of the consumers regarding electric vehicles we asked this question and the options and answers are as follows:

 50 - 100 kms  31.8%
 100 - 200 kms  50%
 200 - 300 kms  9.1%
 More than 300 kms  9.1%

Are you aware of any of the following Electric Vehicles? The next question was asked on the awareness on the electric cars available in the Indian market. The options and answers are as follows:
 Toyota Prius   9.1%
 Plug in Hybrid Nissan   0%
Renault Kangoo   0%
 Peugeot Ion Citroen   0%
 Chevrolet Volt   9.1%
 Renault Fluence   22.7%
 Ford Transit Connect EV   4.5%
 Tata Vista   13.6%
 Mahindra Vista   13.6%
 None 
…show more content…
The next question in the questionnaire was to check the knowledge of the consumers regarding the duration it takes to fully charge an electric vehicle the responses are as follows:
 Less than an hour  0%
 1 hour to less than 2 hours  18.2%
 2 to 4 hours  27.3%
 4 to 6 hours  13.6%
 6 to 8 hours  27.3%
 Don't Know  13.6%

Approximately, how much on average do you think it currently costs to fully charge an Electric Vehicle? After testing the consumers basic knowledge about electric vehicles the questionnaire was designed to find out the reasons behind low sales and this response was as follows:
 Rs 100  22.7%
 Rs 300  22.7%
 Rs 500  13.6%
 Rs 700  9.1%
 More than Rs 1000
 Don’t know  13.6%
 18.6%

How many Killometers would an Electric Vechile need to be able to travel to fulfill your requirements? The following were the responses to find out the requirements of the consumer and what are their expectations from an electric

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